Term archive for "Social Media & Small Business"

Digital Marketing Skills You Need This Year: Key Platform Pivots & Channel Changes for 2021

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Just as life “as we knew it” shifted and changed in 2020, so did many of the mediums we use to promote our businesses and connect with our customers. Here’s what you need to know regarding what changed in digital marketing in 2020 and how this should impact your DIY Digital Marketing efforts going forward…… Continue Reading »

2021 Marketing Strategy Insights: TikTok for Business

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Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”,… Continue Reading »

Are You Afraid of Your Customers? Should You Be?

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Every month, it seems, we’re presented with a story about a customer using the power of social media to spread the word about the way they’ve been done wrong by a small business. It could be a disappointing meal that causes the customer to get out their phone and Tweet about it; it could be… Continue Reading »