Term archive for "social media tips"

Pinterest Business Profiles Have Gotten Better

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Pinterest is extremely serious about making itself useful to business owners. Over the past year, we’ve seen several new features and improvements that have made the platform much more commerce friendly. Just in time for the busy December shopping season, Pinterest has updated Business Profiles to include the following features: Rotating Showcase Spotlight your best… Continue Reading »

Fruit Off the Vine: Don’t Lose Your Content

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Shortly after purchasing Vine, Twitter announced that the app, home of the looping six second video clip, will soon be no more. Such is the nature of the savage social media landscape: some platforms just don’t last very long. Industry insiders are already speculating about where Vine stars are going to go next – so… Continue Reading »

Those Kids Are Older Than You Think

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If I had a dollar for every time someone sniffed dismissively at a digital platform – newer ones like Snapchat and Kik, as well as familiar faces like YouTube – as being something ‘for kids’, well, I’d have an awful lot of dollars. There’s a widespread tendency to minimize the impact and potential of a… Continue Reading »

Beyond the Browser: Search & Social Media

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For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well to capture customer attention, generate enthusiasm, and drive people to buy; search has been how people navigate the actual logistics of buying. Several factors are coming together to change that… Continue Reading »