From Scrolling to Sold: Selling Products on Instagram
Increase sales by connecting your product catalog to Instagram and allowing purchases directly from your followers’ Instagram feeds.
Social Media Apps to Keep an Eye On
KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to capitalize in changes in user demographics and needs. Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, […]
How Instagram’s “Suggested Posts” Feature Benefits Your Business
This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed. Here’s what this potentially means for your business: “You’re All Caught Up”—But Are You? In 2018, Instagram added a feature similar to Facebook’s “time well spent” approach that let users […]
2021 Marketing Strategy Insights: TikTok for Business
Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”, […]
