From Scrolling to Sold: Selling Products on Instagram
Increase sales by connecting your product catalog to Instagram and allowing purchases directly from your followers’ Instagram feeds.
Social Media Apps to Keep an Eye On
KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to capitalize in changes in user demographics and needs. Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, […]
Intimidated by Instagram? You Don’t Have to Be
Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s according to Forbes magazine, which reports two out of every three adults between the ages of 18-29 use Instagram regularly. Sprout Social, which researches shoppers’ social media usage patterns, reports […]
