Facebook’s Ad Transparency Tools = A Gift for Business Owners
[Tweet “Ad transparency tools are designed to allow anyone to see who is running an ad they encounter.”] Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who is running […]
The Power of Play: What Games Can Teach Us About Our Customers
Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason we do this is simple: games are a uniquely powerful way to start and build profitable customer relationships. Today’s customers, especially Millennials and Gen Z, have grown up playing video […]
The Answers to Your Toughest Business Questions Are in Your Data
One of the most challenging aspects of being a business owner is making good decisions. The world is changing every day, and so are our customers. Figuring out the right thing to do in a dynamic environment is tricky. There are lots of people who will offer advice, but how do you know what’s right […]
Understanding Data: The 4 Types of Data
If you’re interested in learning how data can help you grow your business, it’s helpful to understand what the different types of data are and what each one is used for. While the word data simply means facts and statistics collected for reference, that’s not enough of a definition to help you make sense of […]
Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions
Should you spend your advertising budget on Facebook or Google AdWords? What type of products are your customers going to be clamoring for when the holiday shopping season rolls around? You’ve been thinking about opening a second location – but where should it be? [Tweet “Data will reveal which channels are performing best for you […]
