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The TTG Blog

Keep a finger on the pulse of all things digital

We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.

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Social Listening for Retailers: Insights & Benefits

Why Social Listening Matters for Retailers—And How to Use It Effectively

Discover what social listening is, then learn its benefits and some practical ways to start doing it for your retail store.
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Thumbnail - The Power of a Checklist: Save Time & Reduce Mistakes

The Power of a Checklist: Save Time & Reduce Mistakes

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How Transparency Leads to Customer Satisfaction

Setting Clear Expectations: The Key to Customer Satisfaction

Explore scenarios of customer dissatisfaction and learn ways to keep customers informed about the item or experience they purchase from you.
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Meta Ads Mastery for Retailers: Optimize for More Sales

Meta Ads Mastery for Retailers

Go beyond boosted posts and learn the ropes of Meta Ads Manager to drive more sales for your retail business.
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Data Normalization & Standardization Tips for Clean Data

Is Your Data in Order? A Guide to Normalization and Standardization 

Learn the what, why, and how of data normalization and standardization, so you can have clean data and more efficient operations.
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Thumbnail - Guardrails in Business Can Save You Money (and Stress)

Guardrails in Business Can Save You Money (and Stress)

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SEO vs. GEO: The Future of Search Optimization Explained

SEO vs. GEO: Understanding Search vs. Generative Engine Optimization

Get the scoop on SEO and GEO and learn how you should tweak your optimization game to stay ahead.
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Why to Love Your Website: A Partner You Can Count On

You Belong to Me: Why Your Website is Your Ultimate Business Partner

Discover why your website is the most reliable and rewarding love story your business will ever experience.
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Thumbnail - Turn Online Reviews into a Powerful Marketing Advantage

Turn Online Reviews into a Powerful Marketing Advantage

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Winback Emails: Re-Engage Customers and Boost Retention

Do Those “We Miss You” Emails Really Work?

Equip yourself with the tips you need to craft powerful winback emails that will rekindle the flame with your distant and disengaged customers.
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Understanding Observational Data for Retail Success

Understanding Data: The Pros and Cons of Observational Data

Discover what observational data is and how you can start incorporating it into your marketing data mix.
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thumbnail - Put a Lens on Your Competition—and Yourself

Put a Lens on Your Competition—and Yourself

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Websites for Start-ups

Websites for Start-ups: Build, Launch, and Evolve

Learn insider tips on creating a website for start-ups that adapts and evolves with your small business.
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Making the Unsubscribe Positive and Painless for Customers

The Graceful Goodbye: Streamlining the Unsubscribe Process for Positive Partings

Discover the importance of an easy unsubscribe process and how to say goodbye with poise and positivity.
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thumbnail - Understand Your Numbers: Why Context Matters in Retail Marketing

Understand Your Numbers: Why Context Matters in Retail Marketing

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Master LinkedIn: Tips to Build Your Brand & Grow Your Network

The Ultimate Guide to Making LinkedIn Work for Your Business

Learn how to optimize your LinkedIn profile, craft engaging content, and network effectively to grow your brand and achieve your goals.
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