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The TTG Blog

Keep a finger on the pulse of all things digital

We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.

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halfyear_home

Midyear Reset: Strategic Marketing Moves for Home Service Pros

Find out how to audit your home improvement business’s marketing and website, then use these insights to make smart future plans.
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CSCX

Tools and Tips to Boost Your Customer Service and Customer Experience 

Discover the tools and tips you need to level up your business's customer service and customer experience.
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seo

A Guide to Developing a Custom SEO Strategy for Your Business

Learn why it’s important to have a unique SEO strategy and explore what the SEO process might look like for different businesses.
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mobile-store

Prioritizing the Mobile Experience for Retail

Learn why mobile optimization is important for your retail store and how to take the first steps toward a more mobile-friendly site.
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email_performance

Decoding Differences: How Email Marketing Systems Track Performance

Discover how various email systems report different analytics for the same campaign and why it's crucial to evaluate a broad set of metrics.
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homeimprovement-customer

Rethinking Audience Assumptions in Home Improvement

Break down audience assumptions and learn better ways to reach a diverse client base in the home improvement niche.
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website midyear review

Midyear Review: Reflecting on Your Website Design

Discover the importance of web design and learn how to improve your website’s UX.
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Customer eCommerce Edition

It’s Not About You: a Customer-Centric Approach to eCommerce

Learn some simple ways to put your customers at the center and help them feel valued with every interaction.
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privacy

How Each Generation Values Privacy: Strategies for Marketers

Get an overview of data privacy regulations and learn trust-building strategies for each generation of shoppers.
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searchengine

Is Google Still King? How Search Habits are Changing with Each Generation

Get a glimpse of how search has evolved over time and gain a deeper understanding of each generation’s search habits to inform your marketing approach.
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salescycles

Exploring the Variability of Sales Cycles in Different Markets

Understand different sales cycle lengths and learn what that looks like so you can reach the right customers with the right message at the right time.
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generationalshopping

From Boomers to Alphas: The Evolution of Digital Buying Across Generations

Discover how each generation’s buying behavior has evolved with technology and what this means for your digital marketing.
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crm-automation

CRM Automation: What It Is and Its Benefits

Discover 6 CRM automation hacks for smoother operations, happier clients & higher conversions.
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marketing strategy intro

An Intro to Digital Marketing Strategy

Follow these steps to ditch your "strategy paralysis" and begin building a solid foundation for your digital marketing strategy.
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generational shopping

Cross-Generational Shopping: Breaking Down Misconceptions in Retail

Discover some common misconceptions about different generations of consumers and learn tips to improve your marketing.
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Overthinking Marketing

Stop Overthinking Your Marketing: Ways to Get Unstuck

Unleash your marketing from overthinking's grip and unlock the path to achieving your business goals.
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