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The TTG Blog

Keep a finger on the pulse of all things digital

We breakdown the latest developments in digital news to empower your small business to capitalize on trends, keep up with changes, and make the most of your marketing budget.

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From Keywords to Conversations: How Retailers Win in Modern Search

Discover how retailers can adapt to AI-driven search by focusing on intent, clarity, and technical site health.
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UGC Meets AI: Fresh Holiday Content Ideas for Small Retailers

Explore fresh ideas for using AI to make the most of UGC this holiday season.
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Turn Holiday Buyers into Year-Round Customers When You Plan Ahead

Explore simple steps to create a holiday post-purchase plan that keeps customers coming back.
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Why Every Retailer Needs a Holiday Hub

Find out what a holiday hub is, why you should have one, and what to put on it.
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Make Your Customer Communications Holiday-Ready in 7 Steps

Discover 7 simple ways to make your retail communications clear, consistent, and holiday-ready.
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National Women’s Small Business Month: Claiming Your Digital Footprint and Growth

Your footprint fuels your growth: tips for women small business owners.
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Offline Tracking Made Simple: 7 Tools for Retail Success

Measure more than clicks with these 7 offline tracking tools.
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New to Shopping Ads? Start Here for Holiday Success

Learn the basics of setting up shopping ads for the holidays (and beyond).
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From Shop Windows to Screens: The Tools Driving Holiday Shopping

See how AI, social, and personalization drive today’s holiday buyers.
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Influences and Influencers: What Retailers Need to Know

Learn why influence matters—and how retailers can put it to work.
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Why Consumer Digital Behavior Shapes Your Holiday Prep

Unpack the digital behaviors driving this year’s holiday shopping.
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The Predictive Retailer: Using AI to Demystify Social Trends and Boost Sales

Get the scoop on social trends and how to use AI tools to stay ahead and boost your brand’s relevance.
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Retail Marketing Lessons from NY Fashion Week: Plan Ahead, Stay Agile

Learn why paying attention to trends like those revealed at Fashion Week can give your retail business a competitive edge.
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Think, Plan, Do: Building a Smarter Marketing System

Learn the difference between strategy, plan, and tactics—and why it matters for your retail biz.
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Holiday Marketing by the Numbers: Key Dates and the Shoppers Behind Them

Discover how holiday shopping stats reveal when — and why — different customers buy.
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Retail Strategies That Speak to Shoppers of Every Age

Learn how to make your store feel relevant to every type of customer you serve.
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