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Web Development Time: Factors That Impact It and Ways to Reduce It

Web Development Time: Factors That Impact It and Ways to Reduce It

Key Takeaways:

The factors that impact web development time

Some practical ways to help reduce web development time (and web project costs)

So, you’ve audited your website recently and decided it’s time for a web update. Congrats! When it comes to web projects, reaching out to a trusted web development team is the easy part. Understanding how long these website changes will take can be trickier. What appears to be a simple change can take a great deal of time, while other changes that seem far more complex can be made fairly rapidly. Let’s explore why web development time varies so much — and share some simple ways you can reduce web development time to minimize costs.

5 Factors That Can Impact Web Development Time

These are some of the primary factors that determine how much time your web project will take.

1. A Website Plan That Changes Halfway Through the Project

Your website plan is the first step of the web design process. It’s an outline you create for what you want the redesigned website to look like. The website plan includes the goals you have for your website, states who your target audience is, and establishes what features and pages you want the finished website to have.

If changes are made to this plan after the construction of the website has already begun, the necessary technological infrastructure may not be in place to accommodate the desired changes. Changing the infrastructure that is in place can create a ripple effect since many elements of website construction are interconnected. Removing or altering one element will cause other elements of the website to change, sometimes in undesirable ways. And returning the impacted elements to their desired state will add extra time to your web project.

2. The Flexibility of Your Website’s Platform

The platform your website was built on is another thing that impacts web development time. Some platforms, like WordPress, are more adaptable when it comes to website updates and additions. (Find out more about WP Engine, the platform we use here at TTG and the one we recommend to all our clients.*) Other platforms that are heavily template based are not as amenable to being changed. Doing so will require more development time, in instances where the desired changes are possible.

3. The Techniques and Tools Used to Build Your Website

The building blocks used to construct your original website are another factor that feeds into how much time your web updates will take. Say your website was built by someone using a non-standard approach. There can be coding errors that take some time to identify and remedy.

The use of third-party tools to create specific website features can also be problematic. If these tools are out of date, contain coding errors, or are not compatible with the desired changes, this must be addressed. The web development team must either find an alternative third-party tool that achieves the same function or custom create one that works in this specific instance.

4. The Experience Level of the Web Developers

The expertise of the web developers you hire is yet another consideration that can make a web project take longer than expected. Make sure you vet each web development team you’re thinking of using before signing a contract with one and launching the project. The best ones will work efficiently and do everything in their power to stay within time constraints so you don’t have to exceed your budget for the project.

5. How Much Time You Can Commit to Meeting Project Deadlines

It’s easy to assume that the success of a web project relies entirely on the web development team. But web updates require at least some input from the clients along the way, whether that’s supplying the web developers with web content or giving their approval to take the project in a different direction if need be. When a client doesn’t provide info or feedback at crucial moments during the web update, this slows the entire project down (and can tack on more web development time).

Website platforms that are heavily template based are not as amenable to being changed — and doing so will require more development time.

3 Ways to Reduce Web Development Time

Whatever type of web update you’re initiating, though, there are some practical things you can do to help cut down on the project time.

1. Have a clear vision and specific plan for your website upgrade.

Forming a plan and committing to it is the single most important way to keep development costs low. Your website architect will work with you to pre-visualize your website. During this conversation, you’ll talk about what you’d like your website to look like. It’s also important to think about your website functionally. Thinking through what you’d like your website to do, and what your customers will expect from it, is a vital step.

The reason these conversations are so important is because they create clarity, letting everyone working on the website know what is needed and wanted. If you’re not sure what a feature looks like or what it does, these pre-visualization conversations are an ideal time to ask: the website architect will be able to show you examples, so you can be sure that what you’re asking for is what you really want on your website.

2. Be open to shifting to a new website platform.

Platform selection is incredibly important. If your existing website is built on a very restrictive platform, migrating to a more flexible platform can be the most cost-effective way to achieve the results you want. When choosing a website platform for a new website, you’ll want to think about what your existing needs are, as well as what you expect your needs to be two to three years from now. This will help you get a website that’s capable of growing as your company evolves and expands.

3. Carve out time to meet project deadlines.

Aim to provide feedback and other resources the web developers need when (or even before) they request them. This will help web developers maximize the time they do spend on your web upgrade and minimize the chance that they’ll have to put in extra hours to complete the project.

Forming a plan and committing to it is the single most important way to keep development costs low.

Ready for a Website Refresh?

Website redesigns are one of the Technology Therapy® Group team’s specialties. Browse our web portfolio to get inspired by some of our past projects for clients. And make sure to check out the following on-demand training sessions to bolster your website and website marketing skills even more.

DISCLAIMER: some link sincluded in this post are affiliate links. If you purchase a product or service with the links that we provide, TTG may receive a small commission. There is no additional charge to you! 

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Creative Director/Senior Designer

Tom DiGrazia

With over a decade and a half of professional design experience, Tom brings his knowledge of design principles and focus on user experience to every aspect of his contribution to TTG. Paying special attention to each client’s brand, personalized needs and individual interests, he strives to create compelling concepts utilizing intuitive and highly-refined design solutions. In addition to traditional and digital design work and oversight at TTG, Tom also boasts a wide portfolio of web development projects with the company, allowing him to stretch his CSS and HTML skills across multiple platforms and disciplines. He feels that being a designer in the digital landscape of websites, eCommerce solutions, email marketing platforms and social media, it is important to understand the code that goes into these areas as it assists his ability to tailor designs specifically targeted to achieve the best end result and further builds understanding and communication with backend development teams.

In his off hours, Tom is an avid pop culture enthusiast, staying up to date on the latest shows, films, comics and games. He can also typically be found taking part in a whole host of artistic activities that help him further stretch his creative legs. Regardless of the activity, Tom is always accompanied by his dog, Eli, and his cat, Tib.

Design, Photography, Illustration, Digital Imagery Manipulation, Wesbite Development

Photoshop, Illustrator, InDesign, Lightroom, HTML/CSS, Wordpress


Courtney Dumont

As Senior Marketing Strategist & Analyst at Technology Therapy Group, Courtney is energized by the ability to flex both her left and right brain daily. Courtney discovered her passion for Marketing at Bryant University, where she spearheaded research on students’ perceptions of Social Media Marketing for her Honors Capstone Project. After graduating Bryant in 2012, she joined the Technology Therapy team, where she’s honed her skills in social media, search and social advertising, email marketing, SEO, and more.

Since joining the team, Courtney has created digital marketing strategies and managed campaigns for clients across the country, ranging from plastic surgery centers, to jewelry stores, to construction companies. With a cohesive, cross-channel approach and a focus on data-driven decision making, she has increased their leads by up to 217%. But Courtney doesn’t leave her zeal for social media at the office; she also runs a local foodie Instagram account with her husband to document their meals across Rhode Island and beyond. Check them out: @hoppilyfed.

Marketing Strategy, Data Analysis, Google Ads, Facebook Ads, Social Media

Google Analytics, Google Ads, Facebook Ads, Facebook Creator Studio, Instagram, Klaviyo, Mailchimp, Emma Mail, Google Data Studio, WordPress, YouTube, LinkedIn, Facebook, Microsoft Office