Understanding Data: The Pros and Cons of Objective Data
Objective data helps us understand the actions our customers take. Here’s why you should use it, and some of the pitfalls to relying on objective data alone.
How to Install & Update WordPress Plugins
Learn how to expand the functionality of your WordPress website with plugins, plus tips for how and why to keep those plugins up to date.
View Your Ads & Spy on Competitors’ Ads with Facebook Ad Library
View all the Facebook ads you’re currently running, and view your competitor’s ads with this Facebook Ad Library tutorial.
How Long Should Multi-Channel Advertising Campaigns Last?
Successful Multi-Channel Marketing Campaigns have a distinct shelf life. Do you know how long yours should last?
The Pros and Cons of Live Streaming for Small Businesses
Live streams enjoy more viewership than before. Discover the pros and cons of live streaming for your small business.
What is a Mailchimp Contact Rating and How Can I Use It?
Improve your email marketing using contact management, segmenting, & targeting in this mega Mailchimp tutorial.
From Scrolling to Sold: Selling Products on Instagram
Increase sales by connecting your product catalog to Instagram and allowing purchases directly from your followers’ Instagram feeds.
Where to Download Free Graphic Design Fonts for Commercial Use
Learn how to use Font Squirrel to download free fonts for commercial use, use in graphic design, and more.
Social Media Apps to Keep an Eye On
KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to capitalize in changes in user demographics and needs. Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, […]
Allow Special Instructions & Personalization on Shopify with Order Notes
Allow customers to send special instructions with their orders from your Shopify store with this Shopify customization tip!