Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions
Should you spend your advertising budget on Facebook or Google AdWords? What type of products are your customers going to be clamoring for when the holiday shopping season rolls around? You’ve been thinking about opening a second location – but where should it be? [Tweet “Data will reveal which channels are performing best for you […]
Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)
In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small, […]
Should Your Store Look Like Your Website?
Everybody sleeps, but not everybody wants to buy a mattress online. Nest Bedding has always embraced an omnichannel strategy, with a very robust e-commerce presence as well as brick and mortar locations. What’s really interesting, as Digiday reports, is how the physical store locations’ design and aesthetic was influenced by the website. [Tweet “[Customers] are […]
Jennifer Shaheen Receives American Gem Society’s Sallie Morton Award
The Technology Therapy Group is proud to announce that Jennifer Shaheen is this year’s winner of the American Gem Society’s Sallie Morton Award. Here’s what the official announcement said: This award recognizes the contribution of individuals who have gone over and above in their service to the AGS Guilds each year. Sallie Morton, ECG, was […]
Is He Who Hesitates Lost…Or Really, Really Smart?
A recent Adweek headline announced that brands hesitated with social media marketing and that now they’re doing the same thing with influencers. The implication is clear – companies that held back from adopting the latest, greatest marketing technology missed out on some of the benefits that come from being among the first to use to […]
The Mobile Minute: What You Need to Do So Google Pays Attention to Your Website
It’s not news that Google is the most dominant search engine in the world, but many business owners are surprised to find out exactly how much of the market Google owns. The most recent stats reveals that Google gets nearly three-quarters of all search traffic and more than 90% of mobile searches. That means it’s […]
Can You Really Outsource All of Your Social Media?
We’ll start this article by stating the obvious: among the suite of services we provide to our clients is social media marketing. Social media is a great way for businesses to connect with their customers; it’s increasingly important as a customer service channel, and, when advertising tools are used strategically, social media boosts brand visibility […]
#RetailFail – Has It Happened to You?
Nobody’s perfect. Grammar errors, misspellings, and other communication snafus aren’t limited to the digital world. Store signage and displays that get it wrong occur every day, and if you’re ‘lucky’, a customer will snap a picture and share it online tagged #RetailFail. [Tweet “The saying there’s no such thing as bad publicity only goes so […]
Pumping Iron & Your Website: What’s the Connection?
The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits a little early today is very tempting. This week a new poster went up that reads, “I am not the strongest. I am not the biggest. I am not the […]
Understanding the Value of Lead Generation for Retail
When I talk about lead generation, sometimes I can see the retailers in the audience tuning out. They think this conversation isn’t relevant to them – after all, isn’t lead gen a B2B thing? We’re going to use this blog to talk about the fact that lead generation is in fact extremely relevant to retailers. […]