Understanding Intelligent Content
Updated June 2021 There are two reasons why it’s time to take a hard look at the content you have on your website. The first is the steadily increasing percentage of online inquiries that are voice searches. PricewaterhouseCoopers reports that 71% of consumers prefer voice search over typing out their inquiry, and as smart speaker […]
One Thing You Can Do Now to Get Ready for the 2018 Holiday Season
Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that next year will be better. Well, here we are, with the first quarter of the new year behind us and the holiday shopping season starting in earnest in less than […]
Fact-Checking 101: How NOT to be Part of the Fake News Problem
If you’re using social media to connect with your customers, the odds are better than good that you’re not creating all of the content you post yourself. Sharing is part of the fun of social media, and it’s so easy. When you find a great post that someone else has created that your audience would […]
Just Looking, Thanks: Why Retail is Better with Beacons
95% of shoppers prefer to be left alone while they’re in a store. Let’s just repeat that for emphasis. 95% of shoppers prefer to be left alone while they’re in a store. A recent HRC Retail Advisory Survey reveals that shoppers want help to be available on an as-needed basis, with the key takeaway being […]
Mobile First is Here: Is Your Website Ready?
We’re living in what’s being called the “New World of Mobile.” This means that customers are accessing information using smartphones, tablets and other devices more than they’re using computers. Recent research from the Deloitte Global Mobile Consumer Survey reveals that every developed country in the world has a mobile phone penetration rate of at least […]
Voice is Vital: What Business Owners Need to Know About Voice Search
How many times a day do you say “Ok Google…”? The odds are pretty good that that answer is more than zero. 41% of adults conduct at least one voice search a day, and that number is expected to increase as the number of wearable devices, smart speakers, smart cars, and other connected devices rise. […]
Do You Find Data Overwhelming & Intimidating? You’re Not Alone
Business owners are being bombarded with the message that data is the answer to all of their business challenges. With the right data, it’s possible to better understand your customers, make smarter marketing decisions, avoid costly buying mistakes, and run a more profitable company. But it’s far from easy to get to and make good […]
What Do Cryptocurrency Miners Have to Do with Your Customers?
Updates January 2021. Way back in 2009, the very first cryptocurrency, Bitcoin, debuted. Cryptocurrencies are digital currency that exist without a government to back them; for many users, the value of cryptocurrency is the fact they allow users to make transitions completely anonymously. Right now, the going rate for one Bitcoin fluctuates daily, but has […]
The Graying of Facebook: Where Are All the Younger Users?
As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically as their older siblings, parents, and grandparents are. This month, eMarketer reports that the decline is actually proceeding at a greater rate than expected, with growth among 12 to 17-year-olds […]
How Data Makes Good Stores Better: A Webinar for Jewelers & Luxury Retailers
Save the date: on Monday, February 26th, at 2 pm est, David Geller, author of Geller’s Blue Book and a Quickbooks/POS expert will join Jennifer Shaheen, the Technology Therapist, to present “How Data Makes Good Stores Better.” Today’s jewelry customer expects a highly tailored shopping experience, on and offline. To provide this, jewelers need objective, […]