Playing Games Can Get Really Personal – And That’s A Good Thing
As you know, last year our team debuted Fan Time Fantasy Football – a game that retailers could use to provide their customers with a fun, memorable experience throughout the football season. Now that the Super Bowl is behind us, (as Pats fans, we’re not quite ready to talk about the game just yet) we’re delving […]
The Value of Understanding in Building Customer Relationships
Understanding is a two-way street. To run a great business, you need to understand your customers. That’s why we focus so much attention on collecting data and creating customer journey maps. It’s also really good when your customers understand your business. Storytelling is one of the tools we can use to create that understanding. [Tweet […]
Doing Business in a Mobile-First World: What Google’s Changes Mean To You
Well, here we are in 2018, the year Google has announced it intends to switch to a mobile-first index. Up to 60% of all Google searches currently originate on a mobile device, and the expectation is that this percentage will only increase. For this reason, there will be a significant change in the way search […]
Get Ready for the Sound of Silence: Google Expands “Mute This Ad”
Almost everyone has had the experience of browsing an online store, lingering for a moment or two over an item that was kind of appealing, and moving on without making a purchase, only to have ads for that appealing item show up time and time again – even when you’re not shopping at all, but […]
Is Bloomingdales Making A Blunder?
Bloomingdale’s has a long, proud history in retail. The store began in the nineteenth century, opening its doors in the same year that Yellowstone Park was established, the Metropolitan Museum of Art launched, and the readers the world over were captivated by Phileas Fogg’s journey around the world in 80 days. They’ve been a stalwart […]
Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization
It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly 86 hours a month – but attracting attention in that environment is difficult. Social media is unbelievably crowded, and customers don’t want to shop all of the time. Games provide a […]
Move Over Mama: Social Media Displaces Family & Friends as Top Source of Fashion Advice
Who do shoppers turn to for style tips, fashion advice, and product recommendations? Social media influencers have recently captured the number one spot on the list of reliable fashion idea sources, displacing family and friends, who’d long held the primary position. 500 female shoppers between the ages of 18-34 were interviewed, with 41% reporting, they […]
Love is in the Air: 4 Things To Keep In Mind for Your Valentine’s Day Sales
With Valentine’s Day a little more than a month away, jewelers, florists, and chocolatiers are getting ready to kick into high gear. They’re not the only ones: many businesses hope for a sales boost from customers filled with that loving feeling. In 2017, the National Retail Federation reported consumers spending of $18.2 billion, both in-store […]
Worried About Wal-Azon?
As we move into 2018, several major retail trends are already pretty clear: the division between e-commerce and online retail will fade away as the majority of businesses adopt a blended model, offering components of both, and the industry’s largest players, namely Walmart and Amazon, will continue to grow and change, in many ways becoming […]
Instagram Hashtags: What You Need To Know
In case you were busy during the holiday season, we’d like to bring you up to speed with what’s been going on with Instagram. On December 12th, Instagram announced that users can now follow hashtags the same way they follow user accounts. Following a hashtag doesn’t mean you see every post with that hashtag; instead, […]