Category for "Building & Growing Websites"

Do Smaller Stores Have a Bigger Hurdle to Jump Online?

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So I’ve just gotten back from speaking at JCK Las Vegas, and I can’t stop thinking about a comment one of the participants in a Fireside Chat on Mobile Marketing had to say. We were talking about mobile commerce, and how luxury customers are increasingly comfortable shopping online, when she pointed out that while well-known… Continue Reading »

Self-Gifting: The Holiday Shopping Trend Retailers are Going to Love!

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On November 11th, thousands of Chinese people celebrated Single’s Day, a holiday where people who aren’t in a committed romantic or family relationship buy themselves gifts. It’s a huge event for Chinese retailers, and I’ve heard more than a few retailers lament the fact we don’t have the same holiday here. Luckily, it turns out,… Continue Reading »

Are You Bothered By Your Bounce Rate? 3 Things You Need To Know

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Any fan of Technology Therapy Group knows we’re passionate about metrics. Measuring how customers behave on your website and social media is so important, and understanding the way users navigate through your digital presence can result in increased sales and greater profitability. One of the metrics we talk about, and that many, many people get… Continue Reading »

The Same Name Game: Do Your Domain Name & Business Name Have To Match?

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If you’re starting a new company or rebranding your existing enterprise, expect to devote a significant amount of time and energy to choosing your business’s name. A name needs to be memorable, easy to pronounce, understood clearly by your target audience, sufficiently unique in your industry and must accurately communicate your brand’s distinct identity and… Continue Reading »