Category for "Building & Growing Websites"

Are You Bothered By Your Bounce Rate? 3 Things You Need To Know

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Any fan of Technology Therapy Group knows we’re passionate about metrics. Measuring how customers behave on your website and social media is so important, and understanding the way users navigate through your digital presence can result in increased sales and greater profitability. One of the metrics we talk about, and that many, many people get… Continue Reading »

The Same Name Game: Do Your Domain Name & Business Name Have To Match?

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If you’re starting a new company or rebranding your existing enterprise, expect to devote a significant amount of time and energy to choosing your business’s name. A name needs to be memorable, easy to pronounce, understood clearly by your target audience, sufficiently unique in your industry and must accurately communicate your brand’s distinct identity and… Continue Reading »

Nobody Wants Pretzels For Halloween – This Is About Your Website. Really!

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So in just a few days, parades of small people, wearing a variety of colorful costumes, will go from door to door in their neighborhood, shouting “Trick or Treat!” and collecting candy. There are some grown-ups who worry about how much sugar kids eat during this holiday, and so they give out things like raisins… Continue Reading »