Good Communication Can Save Your Brand During Quarantine – And Beyond
The pandemic has changed how customers seek information and shop online. Is your communication up to the challenge?
Hanging in There? Here’s How 8 Top Digital Marketing Companies Are Helping You Stay Connected
It’s absolutely amazing how many companies are stepping up to help people out during the pandemic. It’s also a little overwhelming. There’s so much going on that it can be difficult to see what resources are available specifically for you. To simplify the process of finding help for small business owners, we’ve collected links to […]
The Avoidable Oops: Is Your Automation Updated for the Current Situation?
It’s a crazy time. Right now, we’re all doing our best to stay “business as usual” but I know that’s not happening here at my firm. Chances are you’re in the same boat. As we move into whatever our “new normal” may be, it makes sense to spend some time reviewing our processes and tools […]
5 Things You Can Do to Help Keep Your Business Healthy During the Pandemic
Many small businesses are being forced to close or significantly limit their hours of operation right now due to the Coronavirus. This is obviously not ideal, but we must carry on as best we can. Maintaining a positive attitude is easier when you know you’re doing something meaningful for your business. With that in mind, […]
What Kind of Customer Experience Do You Really Provide?
What do we know about retail today? It’s all about the customer experience. In fact, 2020 is the year customer experience is predicted to outpace price and product as the key differentiator. In some sectors, particularly the luxury space, this shift happened a while ago; other types of businesses to varying degrees find themselves forced […]
Curious About CBD? Learn How You Can Use CBD to Build Your Business!
CBD seems like it’s everywhere lately. This miracle cure can be found in the smallest stores, regional chains and even luxury boutiques. And CBD’s not limited to retail. You can find CBD in restaurants, spas and salons, and even in manufacturing and construction. In fact, we’ve even started a CBD Club here at Technology Therapy […]
3 Ways Audience Segmentation Will Help You Build Your Business
One of the reasons it’s so important for business owners to have good data capture and review processes in place is that doing so allows for audience segmentation, and audience segmentation can help you grow your business. What is Audience Segmentation? Your customers are a diverse group of people. Delving into the details of your […]
4 Ways PPC Advertising Can Help You Grow Your Business
PPC advertising – which includes the full suite of Google Ads – is a very versatile tool. You can use PPC ads at many points in the sales funnel, from creating initial awareness, engaging interested shoppers, and converting interest into action. It’s helpful to use the right type of PPC ad at the right stage […]
Fire Fake Friends: How to Tell if Your Partners are Committing Subtle Sabotage
We’ve all had that person in our lives who we knew deep down was much more interested in our failures than our successes. We’d catch a glimmer in their eye when we hit our low points and a scowl when we reach a milestone without them. Frenemies, fake friends, bad boyfriends and the like. It’s […]
Stats Only Scratch the Surface: Digging Deeper for Meaningful PPC Data Insights
Want to know a secret that most PPC companies won’t tell you? Creating Google Ads is easy. Anyone can start a Google Ad (or AdWords Express) Account and launch a campaign in just a matter of hours. But we don’t withhold that information to trick you into working with us. It’s for your own good. […]
