Boost SMB Revenue this Holiday Season with Facebook’s Paid Online Events Tool
Discover the paid online events tool that’s helping small businesses thrive amidst the COVID crisis. In our previous blog post, we discussed three ways to reward customer loyalty and build relationships this holiday season; two of which involved presenting customers with exclusive promo codes and special access to new products or services your business plans […]
How to Improve Your Organic Reach on YouTube
Updated August 2021. As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. […]
Working with Influencers – When & Why to Do It
Updated July 2021. Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media […]
Are Your Digital Ads Actually Working? Do You Know How to Tell?
When done right, digital advertisements work to generate brand awareness, supercharge sales, and optimize conversions. The most important message in the previous statement for small business owners everywhere? “When done right“ If you’re a small business owner wondering whether or not your digital ads are actually working, there are a few key things to look […]
For Online-Only Businesses: Yes, Your Address Is Still Important
In our nearly fifteen years of working with clients who want to boost their business by making improvements to their digital marketing strategy and online presence, we’ve noticed one particular repeat question from clients with online-only businesses: Do I have to show my address on Google to get found even if my business is online only? The short answer to […]
Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing
If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re […]
Here’s How YouTube’s New Chapters Feature Will Impact You – For DIY Digital Marketers
If you’re a small business owner who’s taken on the challenge of doing your own digital marketing, there’s no doubt YouTube may be of interest to you. It’s a familiar platform for many people, and the viewership numbers are off the charts. This has been especially true during the pandemic when YouTube’s traffic was so heavy […]
Learn How to Perfect Your Google My Business Listing to Attract More Local Customers
One thing we’ve all learned during the pandemic is the value of local businesses. Many people didn’t realize how much they valued the businesses and shops in their community until they were unable to access them. Now as we are in a transition phase and more and more people are able to patronize local businesses […]
If You’re Managing Your Own Google Ads & Have Lots of Questions This Session is For You
The great thing about Google Ads is that they’re very effective. When created, targeted, and deployed appropriately, Google Ads convert frequently. Search Engine Watch reports Google Ads advertisers are getting conversion rates of 3.17% on the Search network and 0.46% on the Display network – and with the right choices, it’s entirely possible for individual […]
Trying to Build Your Digital Marketing DIY Skills? Why Live Training Makes Sense
The current situation has led many small business owners to take on the challenge of doing their own digital marketing. Promoting your business on social media, using email marketing to connect with customers, and creating effective digital advertising can be done – if you know what you are doing. What’s the Best Way to Boost […]
