Category for "Search Engine Marketing"

We all know that customer attention spans are incredibly short. Conventional wisdom puts the average attention span at 8 seconds; ambitious, science-oriented groups like bird watchers try to keep their members on task for half an hour at a time. Google has been researching mobile website visitors’ behavior patterns. They were especially interested in what… Continue Reading »

For a while now, business owners have been told that search and social media go together like peanut butter and jelly. Social media works well to capture customer attention, generate enthusiasm, and drive people to buy; search has been how people navigate the actual logistics of buying. Several factors are coming together to change that… Continue Reading »

Here’s how the story goes: “Ok, Google,” your customer says to their smart phone. “Thai restaurant near me.” A split second later, Google answers back, giving the name and location of the three closest Thai restaurants. The odds are better than pretty good that your customer will go to one of those three locations for… Continue Reading »

A lot of the time, we don’t have any trouble convincing our clientele that they need video. It’s pretty self-evident why video is important. Nine out of ten shoppers report finding video extremely helpful when making a purchasing decision; three quarters of business executives and B2B buyers report watching at least one work related video… Continue Reading »