Category for "Search Engine Marketing"

For Great PPC, Focus on the Customer Journey

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Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on… Continue Reading »

Boost Sales with a Seasonal SEO Strategy

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One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the year. This is particularly relevant to our retail clientele, who often realize the lion’s share of their annual revenue during the last quarter. Traffic from PPC ads converts 50% more… Continue Reading »

Voice is Vital: What Business Owners Need to Know About Voice Search

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How many times a day do you say “Ok Google…”? The odds are pretty good that that answer is more than zero. 41% of adults conduct at least one voice search a day, and that number is expected to increase as the number of wearable devices, smart speakers, smart cars, and other connected devices rise. … Continue Reading »

Do Smaller Stores Have a Bigger Hurdle to Jump Online?

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So I’ve just gotten back from speaking at JCK Las Vegas, and I can’t stop thinking about a comment one of the participants in a Fireside Chat on Mobile Marketing had to say. We were talking about mobile commerce, and how luxury customers are increasingly comfortable shopping online, when she pointed out that while well-known… Continue Reading »