Category for "Search Engine Marketing"

It’s Never Too Soon to Start Thinking About Search

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When you’re in the process of launching or upgrading your website, it’s important to think about how your customers are going to discover and use it. This means talking about search, including local search optimization techniques like content marketing and PPC advertising. Identifying and implementing your search strategy early in the web development process means… Continue Reading »

What’s the Best Way to Boost Your Business’ Visibility Locally?

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People love to shop local – but they determine which local businesses they’re going to visit online. Late last year, Google reported that 46% of searches are for local businesses, and “near me” searches have increased by a jaw dropping 500%. Given these numbers, what’s the best way to boost your business’ visibility locally? Dial… Continue Reading »

For Great PPC, Focus on the Customer Journey

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Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on… Continue Reading »

Boost Sales with a Seasonal SEO Strategy

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One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the year. This is particularly relevant to our retail clientele, who often realize the lion’s share of their annual revenue during the last quarter. Traffic from PPC ads converts 50% more… Continue Reading »