Search Engine Marketing Archives - Page 2 of 3 - Technology Therapy™ Group - Web Design & Marketing

What’s the #1 Mistake Most Small Business Owners Make With Their Google Ads?

What’s the #1 Mistake Most Small Business Owners Make With Their Google Ads?

Google Ads are powerful – two-thirds of shoppers click on at least one Google Ad when they’re searching. Clicks on paid links – another way to say ad – convert twice as much as links to organic content, such as a blog entry. That being said, Google Ads aren’t exactly easy to create and deploy. In fact, there’s one common […]

It’s Never Too Soon to Start Thinking About Search

It’s Never Too Soon to Start Thinking About Search

When you’re in the process of launching or upgrading your website, it’s important to think about how your customers are going to discover and use it. This means talking about search, including local search optimization techniques like content marketing and PPC advertising. Identifying and implementing your search strategy early in the web development process means […]

What’s the Best Way to Boost Your Business’ Visibility Locally?

What’s the Best Way to Boost Your Business’ Visibility Locally?

People love to shop local – but they determine which local businesses they’re going to visit online. Late last year, Google reported that 46% of searches are for local businesses, and “near me” searches have increased by a jaw dropping 500%. Given these numbers, what’s the best way to boost your business’ visibility locally? Dial […]

For Powerful PPC Advertising, Provide Social Proof

For Powerful PPC Advertising, Provide Social Proof

Can we take a moment to admit that shopping online can be a little overwhelming? No matter what you’re looking for, there’s hundreds of vendors – each claiming to offer the best quality, greatest prices, and most superior service. How is a shopper supposed to choose the right vendor? [Tweet “Technology Therapy Group’s individualized approach […]

4 Ways PPC Advertising Can Help You Grow Your Business

4 Ways PPC Advertising Can Help You Grow Your Business

PPC advertising – which includes the full suite of Google Ads – is a very versatile tool. You can use PPC ads at many points in the sales funnel, from creating initial awareness, engaging interested shoppers, and converting interest into action. It’s helpful to use the right type of PPC ad at the right stage […]

Speed Testing: Google’s Not Playing & You Should Be Paying Attention

Speed Testing: Google’s Not Playing & You Should Be Paying Attention

Originally Published in 2019. Updated in 2021. Page speed is a factor in your SEO ranking. Slow speeds could be keeping your business away from valuable customers who are searching for your products or services! There’s something you can do about it, though. Mary Ellen Coe is the president of Google Customer Solutions. She’s trying […]

For Great PPC, Focus on the Customer Journey

For Great PPC, Focus on the Customer Journey

Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on […]