Category for "Tech Tools Tips & Trends"

How Much Does It Cost to Get Someone to Use Your App? Understanding Acquisition Cost

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Business owners are often very curious about how much it costs to have a new app built. It’s important to understand that development represents only one part of an app’s cost. In order for an app to be successful, you need a strategy to attract users. Marketing and promotion costs include any advertising you do… Continue Reading »

Augmented Reality is Going to Transform Retail as We Know It

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For a long time, the conversation in retail has centered on creating digital experiences that match the face-to-face experience shoppers expect in brick and mortar stores. Augmented reality is very exciting martech because it makes it possible to provide shoppers with an experience previously unavailable in any setting. For example, consider couch shopping. Anyone who… Continue Reading »

Machine Learning is Changing the World You Live in Right Now

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When you go online to read the news, how does Google know what stories you’ll be interested in? When it’s time to do your bookkeeping, how does Quickbooks know which expenses are business-related and which ones are personal? When it’s time to relax with a beer at the end of the long day, who was… Continue Reading »

Life Event Targeting: The Adwords Update You’re Going to Love

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Google’s Next Marketing event is when all of the new Adwords updates and changes are officially announced. This year’s list of updates is quite lengthy – there’s a new user interface coming, search ads are becoming context-dependent rather than keyword driven, and A/B testing will be much easier with the new Google 360 Survey tool… Continue Reading »