Tech Tools Tips & Trends Archives - Page 4 of 7 - Technology Therapy™ Group - Web Design & Marketing

Do More Good: Why Nonprofit Marketing Matters

KEY TAKEAWAYS:Nonprofits have much to gain from implementing an effective digital marketing strategy, including an increase in exposure, funds, donors, and volunteers. Empathy and transparency are the focus of nonprofit marketing in 2021. Nonprofit businesses should be especially focused on appealing to members of Gen Z, who influence $333 billion in annual household spending, according […]

In-Email Purchasing: The Future of Email Marketing?

KEY TAKEAWAYS:Email marketing has been around for a while, but what if your business could send emails that would allow for a customer to purchase your product without ever having to leave their inbox? Tom Klein, CEO of MailChimp says that this service may soon be available. In-email purchasing removes potential barriers to completing a […]

4 Data-Driven Tools Every SMB Needs

Data Tools

Does data inform your marketing strategy? It should! Learn from your data to create better content using these amazing digital marketing tools for small businesses data analysis: Google Search Console Previously known as “Google Webmaster Tools”, Google Search Console is a free SMB tool that helps business owners observe, maintain, and troubleshoot their Google search results performance. […]

Digital Ad Drama: Apple vs. Facebook

Facebook apple

When two tech titans like Apple and Facebook collide, there’s bound to be plenty of commotion left in the wake. Recent iOS updates have made an impact on Facebook ads. But as it turns out, Facebook had been preparing for the ramifications of these updates months before they were released. Here’s what’s going on. The […]

Amazon Ads: What You Need to Know


Online spending represented 21.3% of total retail sales in 2020, according to estimates. Amazon accounted for nearly one-third of all eCommerce in the United States.* Consumers spent over $860 billion shopping ecommerce in 2020 just on U.S. merchants alone. That’s a 44% increase year-over-year, not to mention the highest annual U.S. ecommerce growth in at […]