Category for "Tech Tools Tips & Trends"

Amazon Ads: What You Need to Know

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Online spending represented 21.3% of total retail sales in 2020, according to estimates. Amazon accounted for nearly one-third of all eCommerce in the United States.* Consumers spent over $860 billion shopping ecommerce in 2020 just on U.S. merchants alone. That’s a 44% increase year-over-year, not to mention the highest annual U.S. ecommerce growth in at least… Continue Reading »

These are the Trends Pinterest Pros Predict for 2021

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This year’s Pinterest Predicts report is out, along with all the trends Pinterest pros expect to see as 2021 continues to unfold. Whether you plan on working Pinterest into your current digital marketing strategy or are already seeing the fruits of your labor, here’s what all small business owners should know… Did You Know? 442… Continue Reading »

2021 Marketing Strategy Insights: TikTok for Business

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Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”,… Continue Reading »

How to Improve Your Organic Reach on YouTube

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As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. From outlining content… Continue Reading »