Category for "Tech Tools Tips & Trends"

freewifi

Should You Be Providing Free Wi-Fi In Your Store?

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The next time you travel around your neighborhood, pay attention to how many businesses advertise free Wi-Fi access. McDonald’s began doing this in 2009; Starbucks followed suit in 2010. It was a move that made sense: these businesses wanted their customers to stay on-site longer, in the hopes that as time went by, Wi-Fi users… Continue Reading »

commonsnese

What Does Common Sense Mean? It Depends Who You Ask

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Recently, there was a pretty major ice storm in the Midwest. A jewelry store owner there was surprised when she received a text message from one of her customers, asking if the store was open and if they’d be able to pick up her special order as planned. The owner answered the text, affirming that… Continue Reading »

live-support

Imagine How Instant Video Can Change Customer Service

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Last month, Facebook added Instant Video capabilities to their Messenger app. It’s exactly what you’d expect: you can broadcast live video specifically to the person you’re messaging. It’s very similar to Skype, which is one of Facebook’s biggest competitors in the messaging space. Retailers and other business owners should be thinking about the role instant… Continue Reading »

mobile-wallet

Are You In Your Customer’s Mobile Wallet?

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One third of customers use their smartphone to keep loyalty cards, discount coupons, and other offers with them while shopping, both in brick and mortar locations and online. With that in mind, and with a serious look at the calendar which tells us there are less than 100 holiday shopping days left, it’s time to… Continue Reading »