Category for "Tech Tools Tips & Trends"

The Avoidable Oops: Is Your Automation Updated for the Current Situation?

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It’s a crazy time. Right now, we’re all doing our best to stay “business as usual” but I know that’s not happening here at my firm. Chances are you’re in the same boat. As we move into whatever our “new normal” may be, it makes sense to spend some time reviewing our processes and tools… Continue Reading »

For Great PPC, Focus on the Customer Journey

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Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on… Continue Reading »

Is Your Business Listed Correctly in Local Directories?

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Search Engine Journal recently shared information about changes in the way Google handles local search inquiries. Some of the changes are more relevant to larger businesses who have a multi-national presence, but one update that applies to everyone has to do with local directory listings. Local directories are sites like Home Advisor, Yelp, and the… Continue Reading »