3 Ways to Boost Brand Visibility
You’re doing great work, offering products and services people need. Make sure those people see what you have to offer! Improve your reach and get your business seen by more people with these brand visibility tips: 1. Run Display Ads Display advertising is a great way to reach more customers, get your business noticed online, […]
Digital Marketing Skills You Need This Year: Key Platform Pivots & Channel Changes for 2021
Just as life “as we knew it” shifted and changed in 2020, so did many of the mediums we use to promote our businesses and connect with our customers. Here’s what you need to know regarding what changed in digital marketing in 2020 and how this should impact your DIY Digital Marketing efforts going forward… […]
Social Listening: What is It & How Can It Help My Business?
Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure, […]
It’s Time to Add Video to Your Marketing Mix
Are your customers between 18 and 49 years old? Then you definitely want to connect with them using video: it’s the preferred messaging channel for the majority of these shoppers. 30 million people visit YouTube every day and when they’re there, they’re consuming a LOT of video content: on average, 5 billion videos are viewed […]
Important: Make Sure Your Holiday Hours Are Correct Online
The holiday season is here. It’s the most critical time of the year for retailers and many small businesses. You want to capture as much business as you can, which is why it’s a really good idea to devote some time to making sure your business’s hours of operation online are accurate. 68% of shoppers […]
New Year, New Website: What You Need to Help Your Business Grow
In 2019, every business is an online business. Today’s customers are researchers, who spend significant amount of time exploring their options before committing to even minor purchases. If this process brings them to your website, you have a limited opportunity to convince them that you’re what they’re looking for. This is true even if you’re […]
What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media
67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly, video was a large part of the conversation. [Tweet “50% […]
Dad Said: “When You Pay Peanuts, You Get Monkeys”
Father’s Day is this weekend. I was thinking about my Dad and the great advice he’s given me over the years. Like me, Dad’s a business owner. We work in different fields – he’s in carpentry, I’m in marketing and tech – but we have had one big challenge in common: Quality Work Demands Quality […]
