Term archive for "Instagram"

Instagram Shadowban Keeps People from Seeing Your Posts

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There have been rumors for a while now that Instagram was taking action to limit the reach of popular posts. Accounts that regularly garnered thousands of likes on a typical post found that those numbers dramatically dropped off; further research revealed that impacted posts could not be found by searching the hashtags used. Obviously, this… Continue Reading »

Snapchat’s About To get Stomped-and Pinterest is in Danger

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Herman Melville may have known a lot about whale hunting, but the Moby Dick author was clueless about social media. He wrote that it is better to fail in originality than to succeed in imitation. The leadership at Snapchat aren’t likely to agree. Snapchat pioneered some really nifty social media constructs, especially their Stories feature…. Continue Reading »

A Surprising Insight into Instagram Advertising

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It’s no secret that Instagram is popular – as of this writing, there are 600 million active users – and the number of businesses advertising on Instagram has reached new heights. There are 8 million business profiles on Instagram, and of those, 1 million advertise. Types of Instagram Advertising There are four kinds of Instagram… Continue Reading »

How Many Social Media Platforms Do You Really Need For Your Small Business?

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FOMO stands for the Fear of Missing Out, and for a long time, FOMO has had an outsized role in small business’ digital marketing decisions. Brands felt obligated to have a presence on every possible platform – after all, if they weren’t there, they were missing their chance to connect with the customers who were…. Continue Reading »