Term archive for "Instagram"

Intimidated by Instagram? You Don’t Have to Be

By

Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s according to Forbes magazine, which reports two out of every three adults between the ages of 18-29 use Instagram regularly. Sprout Social, which researches shoppers’ social media usage patterns, reports… Continue Reading »

Instagram Hashtags: What You Need To Know

By

In case you were busy during the holiday season, we’d like to bring you up to speed with what’s been going on with Instagram. On December 12th, Instagram announced that users can now follow hashtags the same way they follow user accounts. Following a hashtag doesn’t mean you see every post with that hashtag; instead,… Continue Reading »

Instagram Shadowban Keeps People from Seeing Your Posts

By

There have been rumors for a while now that Instagram was taking action to limit the reach of popular posts. Accounts that regularly garnered thousands of likes on a typical post found that those numbers dramatically dropped off; further research revealed that impacted posts could not be found by searching the hashtags used. Obviously, this… Continue Reading »

Snapchat’s About To get Stomped-and Pinterest is in Danger

By

Herman Melville may have known a lot about whale hunting, but the Moby Dick author was clueless about social media. He wrote that it is better to fail in originality than to succeed in imitation. The leadership at Snapchat aren’t likely to agree. Snapchat pioneered some really nifty social media constructs, especially their Stories feature…. Continue Reading »