Term archive for "Small Business Advice"

What’s Good for the Environment is Good for Your Business

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Think your consumers don’t care about sustainability? Think again. According to GreenBiz: At least 75% of consumers report sustainability to be moderately to extremely important to them. 71% of consumers would pay more for brands that are sustainable. 57% of consumers say climate change has caused them to reassess their purchasing habits The events that… Continue Reading »

It’s Okay to Ask for Help When Marketing Your Small Business Yourself

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Did you decide to dive into managing your small business’s marketing efforts in 2020 or 2021? If so, you’re not alone. According to Fundera’s Small Business Marketing Statistics and Trends (2021), 47% of small business owners are now handling their marketing entirely on their own. Here at TTG, this is what we refer to as… Continue Reading »

That’s the Way the Third-Party Cookies Crumble: Navigating Your Digital Ads in A Cookie-less World

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“As an advertising industry, we’ve done a very poor job of communicating to the end-user as to why we’re tracking them, and why this is beneficial. Few consumers understand how any of this works, and with lack of understanding it’s simple to just say no and block it.” – Luke Taylor, founder & COO of… Continue Reading »

3 Ways To Reward Customer Loyalty & Build Relationships This Holiday Season

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I think I speak for most small business owners when I say I cannot wait to hit 2020 with the door on the way out. This year has been a wild ride filled with so many ups and downs. But amidst all the heartache, drama, fear-mongering and uncertainty, there’s one thing I’ve been consistently grateful… Continue Reading »