Term archive for "Small Business Owners Social Media"

Can Being Yourself on Social Media Really Be A Competitive Advantage?

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Richard Branson, Marissa Mayer, and even Tim Cook have all been praised for using their personal social media engagement to boost their brands’ profiles. Being authentic, opinionated, and real-time responsive can be a great strategy for the top-level CEO – but does it work for the typical small business owner? The answer to that question… Continue Reading »