Small Business Owners Social Media Archives - Technology Therapy™ Group - Web Design & Marketing

Social Media Apps to Keep an Eye On

KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to capitalize in changes in user demographics and needs. Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, […]

How Instagram’s “Suggested Posts” Feature Benefits Your Business

How Instagram’s “Suggested Posts” Feature Benefits Your Business

This past summer, Instagram rolled out a “suggested posts” feature to give users more to explore once they’d reached the end of their following feed. Here’s what this potentially means for your business: “You’re All Caught Up”—But Are You? In 2018, Instagram added a feature similar to Facebook’s “time well spent” approach that let users […]

Social Listening: What is It & How Can It Help My Business?

Social Listening: What is It & How Can It Help My Business?

Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure, […]