Term archive for "Small Business Social Media"

Can Being Yourself on Social Media Really Be A Competitive Advantage?

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Richard Branson, Marissa Mayer, and even Tim Cook have all been praised for using their personal social media engagement to boost their brands’ profiles. Being authentic, opinionated, and real-time responsive can be a great strategy for the top-level CEO – but does it work for the typical small business owner? The answer to that question… Continue Reading »

The Social Media Comfort Zone

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Think back to when you were in school. It’s likely that you had a subject or a few subjects that you loved and excelled in while there were others you dreaded. If you were like us, you attacked the homework for the former and reluctantly approached the latter after exhausting your long list of excuses… Continue Reading »

The Social Media Majority

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We’ve long since touted the importance of social media for small and medium sized businesses, and now we have even more reason to sing its praises. LinkedIn recently released research stating that approximately 81% of SMBs use social media. Though this is excellent progress, we believe that almost all SMBs can benefit from these platforms…. Continue Reading »

Facebook Makes Over Mobile Pages

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It’s been a few weeks since we last reported a Facebook change, so it seems that it was only a matter of time. Recognizing mobile’s widespread use, yesterday Facebook announced a new layout for Pages in mobile format. The social media giant stated the new look is, “tailored to the way people look at information… Continue Reading »