Term archive for "Small Business Social Media"

Social Listening: What is It & How Can It Help My Business?

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Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure,… Continue Reading »

2021 Marketing Strategy Insights: TikTok for Business

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Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”,… Continue Reading »

Working with Influencers – When & Why to Do It

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Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media has created a… Continue Reading »

Can Being Yourself on Social Media Really Be A Competitive Advantage?

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Richard Branson, Marissa Mayer, and even Tim Cook have all been praised for using their personal social media engagement to boost their brands’ profiles. Being authentic, opinionated, and real-time responsive can be a great strategy for the top-level CEO – but does it work for the typical small business owner? The answer to that question… Continue Reading »