Term archive for "social media advice"

Social Listening: What is It & How Can It Help My Business?

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Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure,… Continue Reading »

Why Social Media Marketing Won’t Work if You Act Like a Big Brand

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Ah, social media… It all began in 2004 with the creation of Myspace. Shortly thereafter was the dawn of YouTube, followed by the rise of Reddit, Facebook, Twitter… and the rest is history. From Snapchat to Instagram, Tumblr to TikTok, there’s no shortage of social media platforms ripe for the taking as businesses of all… Continue Reading »

Are You Brave Enough to Slow Down?

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“The ultimate luxury is time,” Michael Kors said. The world renowned fashion designer said this a few years ago, and it’s long been a key concept in high end retail. Shoppers in luxury spaces are never rushed or hurried along; a significant amount of time is invested by salespeople in starting and maintaining authentic, genuine… Continue Reading »

Do You Talk About Your Community on Social Media?

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More than half of all respondents to an eMarketer survey said that they prefer patronizing local businesses because it helps their community thrive. Being seen as a vital, engaged part of the neighborhood is important to many business owners. Social media is uniquely valuable as a tool to showcase your community commitment while strengthening the… Continue Reading »