Looking at Loyalty Programs: Are They A Good Idea for Your Business?
The average American belongs to 38 loyalty programs. Loyalty programs typically offer rewards – things like points that can be redeemed for merchandise, frequent flier miles, or discounts – in exchange for repeat business. Yet many retailers and business owners who offer loyalty programs find that customer interest appears lackluster, and there’s no demonstrable relationship […]
Understanding Data: The 4 Types of Data
If you’re interested in learning how data can help you grow your business, it’s helpful to understand what the different types of data are and what each one is used for. While the word data simply means facts and statistics collected for reference, that’s not enough of a definition to help you make sense of […]
Timing is Everything: Using Data to Get Better Results from Your Marketing
Let’s say you use email marketing to connect with your customers – a monthly newsletter that includes updates about what’s new with your business, savings opportunities for your customers, an informative article to read and share, and more. It takes a lot of time and effort, but you know it’s worth it – you’ve had […]
What Makes Gen Z Different from Millennials?
Gen Z is the newest generation of shoppers. Born after 1995, Gen Z will account for 40% of all shoppers by 2020. The oldest members of Gen Z are recent college graduates and new entrants to the workforce. While most aren’t entirely independent yet, they do have money to spend. Forbes reported at the beginning […]
Being Strategic Isn’t Easy: How Data Helps Business Owners Make Better Decisions
Should you spend your advertising budget on Facebook or Google AdWords? What type of products are your customers going to be clamoring for when the holiday shopping season rolls around? You’ve been thinking about opening a second location – but where should it be? [Tweet “Data will reveal which channels are performing best for you […]
Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)
In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small, […]
Jennifer Shaheen Receives American Gem Society’s Sallie Morton Award
The Technology Therapy Group is proud to announce that Jennifer Shaheen is this year’s winner of the American Gem Society’s Sallie Morton Award. Here’s what the official announcement said: This award recognizes the contribution of individuals who have gone over and above in their service to the AGS Guilds each year. Sallie Morton, ECG, was […]
#RetailFail – Has It Happened to You?
Nobody’s perfect. Grammar errors, misspellings, and other communication snafus aren’t limited to the digital world. Store signage and displays that get it wrong occur every day, and if you’re ‘lucky’, a customer will snap a picture and share it online tagged #RetailFail. [Tweet “The saying there’s no such thing as bad publicity only goes so […]
Pumping Iron & Your Website: What’s the Connection?
The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits a little early today is very tempting. This week a new poster went up that reads, “I am not the strongest. I am not the biggest. I am not the […]
One Thing You Can Do Now to Get Ready for the 2018 Holiday Season
Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that next year will be better. Well, here we are, with the first quarter of the new year behind us and the holiday shopping season starting in earnest in less than […]
