Genevieve Belcher, Author at Technology Therapy™ Group - Web Design & Marketing

Stand Out in Retail by Owning Your Business Story

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Every retail business has its own story, but are you embracing yours? In this video, Jennifer Shaheen discusses the importance of understanding and defining your story as a business owner. Watch to see why focusing on your unique journey can make all the difference.

Leverage the Power of Mirroring in Your Retail Marketing

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Mirroring isn’t just for face-to-face interactions. In this video, Jennifer Shaheen explains how retailers can apply this powerful technique to digital marketing, creating stronger connections with customers online. Learn how to adapt this popular sales strategy to create marketing content and campaigns that resonate with your audience.

Are You Marketing to Yourself or Your Customers?

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Are you making marketing decisions based on your own shopping habits rather than your customers’? In this video, Jennifer Shaheen shares why understanding your customers’ behavior is key to implementing the right tools and achieving better results.

Keep Shoppers Engaged: Create a Holiday Hub on Your Website

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Want to build excitement around your holiday offerings? Creating a dedicated holiday section on your website is the perfect way to keep your customers in the loop about all your seasonal specials and events. In this video, TTG founder and president Jennifer Shaheen shares a quick and powerful tip to help retailers make the most […]