4 Ways to Boost Brand Visibility
These four practical strategies will help you cut through the clutter and increase your brand’s visibility.
Stand Out in Retail by Owning Your Business Story
Every retail business has its own story, but are you embracing yours? In this video, Jennifer Shaheen discusses the importance of understanding and defining your story as a business owner. Watch to see why focusing on your unique journey can make all the difference.
Making a Difference: The Benefits of Marketing, Top Trends, and Generational Insights for Nonprofits
Learn about the benefits of nonprofit marketing, current trends, and some tips for targeting different generations of donors.
Leverage the Power of Mirroring in Your Retail Marketing
Mirroring isn’t just for face-to-face interactions. In this video, Jennifer Shaheen explains how retailers can apply this powerful technique to digital marketing, creating stronger connections with customers online. Learn how to adapt this popular sales strategy to create marketing content and campaigns that resonate with your audience.
Are You Marketing to Yourself or Your Customers?
Are you making marketing decisions based on your own shopping habits rather than your customers’? In this video, Jennifer Shaheen shares why understanding your customers’ behavior is key to implementing the right tools and achieving better results.
Keep Shoppers Engaged: Create a Holiday Hub on Your Website
Want to build excitement around your holiday offerings? Creating a dedicated holiday section on your website is the perfect way to keep your customers in the loop about all your seasonal specials and events. In this video, TTG founder and president Jennifer Shaheen shares a quick and powerful tip to help retailers make the most […]
5 Ways to Connect to People Instead of Platforms
Learn five ways to prioritize people over platforms in your business’s marketing.
Strategic Philanthropy: 5 Charitable Giving Strategies for Small Businesses
Explore how strategic charitable giving can not only drive positive change in your community but also resonate with your customers and amplify your brand’s impact.
7 Strategies to Help You Slay as a Female Business Owner
Discover 7 essential marketing strategies to boost the success of your woman-owned business.
TTG Questions Box: How to Tell If Your Google Ads Are Working
Don’t know how to analyze your Google ads? Get expert advice from Jennifer Shaheen!