Small Retailers: This Google Ads Update Changes Everything
Good news for small retailers: Google Ads just got easier and more effective. With Google’s latest Customer Match update, you no longer need 1,000 email addresses to create a custom audience. Now, just 100 customer emails are enough to build targeted ads that reach the right shoppers, at the right time. In this week’s Retail […]
What’s Good for the Environment is Good for Your Business
Discover easy, impactful ways to make your retail or eCommerce business more sustainable.
Review and Refresh: Is Your Email List Still Working for You?
Your email list might be bigger than ever—but how many contacts are truly engaged? In this week’s tip, Jennifer Shaheen shares a best practice Technology Therapy® Group uses regularly for our own clients: reviewing email contacts to identify which contacts are most engaged—and most likely to become loyal customers. Watch now to find out why […]
Spring Cleaning? Don’t Forget to Spruce Up Your Email List
Find out why cleaning your email list matters, how to do it the right way, and how to re-engage lost subscribers.
Shift Your Marketing Mindset to Break Free from Old Habits
What is your marketing mindset? It’s easy to fall into a rut with your strategy, especially when you feel paralyzed by indecision. As AI tools reshape the digital landscape, Jennifer Shaheen challenges you to rethink your approach and adapt to the ever-changing marketing game. Watch now for insights to inspire change!
Collect the Right Data to Understand Your Retail Customers
Knowing your customers’ preferences is key to delivering the experiences they want. In this video, Jennifer Shaheen shares a thought-provoking question and offers insights on how to find new ways to collect valuable data. Watch now to better connect with your audience!
4 Ways to Boost Brand Visibility
These four practical strategies will help you cut through the clutter and increase your brand’s visibility.
Stand Out in Retail by Owning Your Business Story
Every retail business has its own story, but are you embracing yours? In this video, Jennifer Shaheen discusses the importance of understanding and defining your story as a business owner. Watch to see why focusing on your unique journey can make all the difference.
Making a Difference: The Benefits of Marketing, Top Trends, and Generational Insights for Nonprofits
Learn about the benefits of nonprofit marketing, current trends, and some tips for targeting different generations of donors.
Leverage the Power of Mirroring in Your Retail Marketing
Mirroring isn’t just for face-to-face interactions. In this video, Jennifer Shaheen explains how retailers can apply this powerful technique to digital marketing, creating stronger connections with customers online. Learn how to adapt this popular sales strategy to create marketing content and campaigns that resonate with your audience.
