Collect More Data with Hidden Fields on Gravity Forms
Learn more about your customers by adding hidden fields to the Gravity Forms on your WordPress website.
How to Install & Update WordPress Plugins
Learn how to expand the functionality of your WordPress website with plugins, plus tips for how and why to keep those plugins up to date.
View Your Ads & Spy on Competitors’ Ads with Facebook Ad Library
View all the Facebook ads you’re currently running, and view your competitor’s ads with this Facebook Ad Library tutorial.
The Pros and Cons of Live Streaming for Small Businesses
Live streams enjoy more viewership than before. Discover the pros and cons of live streaming for your small business.
What is a Mailchimp Contact Rating and How Can I Use It?
Improve your email marketing using contact management, segmenting, & targeting in this mega Mailchimp tutorial.
From Scrolling to Sold: Selling Products on Instagram
Increase sales by connecting your product catalog to Instagram and allowing purchases directly from your followers’ Instagram feeds.
Social Media Apps to Keep an Eye On
KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to capitalize in changes in user demographics and needs. Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, […]
Do More Good: Why Nonprofit Marketing Matters
KEY TAKEAWAYS:Nonprofits have much to gain from implementing an effective digital marketing strategy, including an increase in exposure, funds, donors, and volunteers. Empathy and transparency are the focus of nonprofit marketing in 2021. Nonprofit businesses should be especially focused on appealing to members of Gen Z, who influence $333 billion in annual household spending, according […]
Bye, Bye, “Bridal”!
Selling products starts with speaking to your customers. Does the language your business uses promote diversity and inclusion? Pride month may be over, but love is still love. The wedding industry is rife with gendered language that hasn’t been questioned or widely modified in ages. But we’re not wedded to these terms! Divorce yourself from antiquated terminology […]
In-Email Purchasing: The Future of Email Marketing?
KEY TAKEAWAYS:Email marketing has been around for a while, but what if your business could send emails that would allow for a customer to purchase your product without ever having to leave their inbox? Tom Klein, CEO of MailChimp says that this service may soon be available. In-email purchasing removes potential barriers to completing a […]
