How to Improve Your Organic Reach on YouTube
Updated August 2021. As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. […]
How Hard Is It to Make a Website?
There’s so much more than meets the eye when it comes to making a website. It’s not merely creating the website that you need to think about— it’s all the other components of that site that add time, complexity, and value to your build. The goal of this blog post is to help familiarize small businesses and […]
Working with Influencers – When & Why to Do It
Updated July 2021. Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media […]
3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List
“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be, […]
Klaviyo Announces Signup Form A/B Testing
“It’s like putting your signup forms on autopilot with the smartest ecommerce data scientists available.” -Mike Green, Product Marketing Manager at Klaviyo. ATTENTION ALL GROWTH-FOCUSED ECOMMERCE STORE OWNERS: Are you ready to access the data points you need to really grow your business? If so, it’s time you get familiar with Klaviyo—the data-driven, personalized marketing […]
Are Your Landing Pages Converting?
Being in the digital marketing world for over fifteen years, I’ve seen a lot of misconceptions about what a landing page is. The term, “landing page” is often used to describe any page on your website that a user might land on—but that’s not really the case. To find out if your landing pages are converting, let’s first start off by taking a brief look at what […]
Are Your Digital Ads Actually Working? Do You Know How to Tell?
When done right, digital advertisements work to generate brand awareness, supercharge sales, and optimize conversions. The most important message in the previous statement for small business owners everywhere? “When done right“ If you’re a small business owner wondering whether or not your digital ads are actually working, there are a few key things to look […]
For Online-Only Businesses: Yes, Your Address Is Still Important
In our nearly fifteen years of working with clients who want to boost their business by making improvements to their digital marketing strategy and online presence, we’ve noticed one particular repeat question from clients with online-only businesses: Do I have to show my address on Google to get found even if my business is online only? The short answer to […]
Insider Tips for Launching or Updating Your Business Website
Are you beginning to feel as if every small business is launching their own website? That’s because, well— they are. Digital marketing isn’t just for big name brands anymore. In fact, according to the SBA, roughly 64% of small businesses had their own dedicated website in 2019. The reason why the remaining 36% of small […]
Thinking About Selling Online? Test the Waters with a Pop Up Shop
The pressures imposed by the COVID 19 pandemic have led many business owners to consider e-commerce. If you’ve been thinking about it but aren’t sure that this is the right way to go, a low-stress, low-investment way to test the waters is with a Digital Pop Up Shop. Think of a Digital Pop Up Shop […]