Where to Download Free Graphic Design Fonts for Commercial Use
Learn how to use Font Squirrel to download free fonts for commercial use, use in graphic design, and more.
Social Media Apps to Keep an Eye On
KEY TAKEAWAYS:Social media is a critical component to any modern marketing strategy for both brick-and-mortar and ecommerce businesses. New social media platforms are emerging to capitalize in changes in user demographics and needs. Depending on your demographic and marketing goals, these new platforms may be your best bet for gaining a substantial following: TikTok, Clubhouse, […]
Allow Special Instructions & Personalization on Shopify with Order Notes
Allow customers to send special instructions with their orders from your Shopify store with this Shopify customization tip!
Why Isn’t My Website Showing Up on Google?
Make sure your WordPress site is showing up in search results with this quick tutorial on how to index your website on Google!
Grow Your YouTube Channel with End Screens
Learn how to grow your YouTube channel with end screens!
Bye, Bye, “Bridal”!
Selling products starts with speaking to your customers. Does the language your business uses promote diversity and inclusion? Pride month may be over, but love is still love. The wedding industry is rife with gendered language that hasn’t been questioned or widely modified in ages. But we’re not wedded to these terms! Divorce yourself from antiquated terminology […]
In-Email Purchasing: The Future of Email Marketing?
KEY TAKEAWAYS:Email marketing has been around for a while, but what if your business could send emails that would allow for a customer to purchase your product without ever having to leave their inbox? Tom Klein, CEO of MailChimp says that this service may soon be available. In-email purchasing removes potential barriers to completing a […]
Local Search Still Matters in an Online-Shopping World
It’s no news that the global pandemic of 2020 accelerated the adoption of digital technologies by a landslide. A McKinsey Global Survey shows companies have sped up digitizing their internal operations and consumer and supply chains by three to four years, while the share of digital products has accelerated by a remarkable seven years. We […]
Return to Normal vs. The New Normal: SMBs Embracing Change
Though 2020 was a brutal year for all of us, it was also incredibly eye-opening. It forced us to slow down, to reassess, and to reposition our goals, values, and priorities towards what mattered most. Small businesses owners were no exception to this internal overhaul— or the external changes that came with it. While people […]
The Amazon Effect: Get with It or Get Lost in eCommerce
E-commerce has become an integral element of the global retail system in recent years. Like many other businesses, the retail sector has changed dramatically since the start of the internet, and increased internet access throughout the world means the number of digital buyers grows with each passing year. Because of the growing digitization of modern […]