Your Blog Is Worth It
There’s a reason why Digital Marketing guru Neil Patel recently dedicated an entire article to reaffirming content as king, and why Hubspot calls content marketing a “mission-critical growth method” for businesses. Though many small business owners view content marketing as intimidating, what can be gained by putting out high-quality content on a consistent basis certainly […]
How Does the Facebook Ad Review Process Work?
Facebook recently released information on the inner workings of its ad review process to be more transparent with its users. Keep reading to learn the what’s, why’s, when’s, and how’s every small business owner should be aware of when it comes to Facebook ad transparency: When the Facebook Ad Review Process Happens All Facebook ads […]
Here’s What SMB Owners Should Expect to Spend in Their First Year
Starting a small business can be costly: time, money, your sense of security. But hey— you’ve got a dream; now it’s time to plan your budget. What should you actually expect to spend during your first year in business? Keep reading to find out… The Magic Number According to our friends at Shopify, more than […]
Do Your Socials Match Your Brand?
A big part of building your brand online is creating a consistent, reliable presence that your customers can recognize on all digital platforms. Looking to build your brand on social media? Here’s what you need to know: Social Media Brand Building Posting on social media is an essential part of any successful digital marketing strategy. […]
Dad’s Day for the Digitally Dynamic Business Owner
As we gear up to celebrate the father figures in our lives this Father’s Day, there are a few interesting things happening. Here are some marketing trends to keep in mind while planning your Father’s Day sales push: 1. Father’s Day Spending Has Been on The Up & Up Year Over Year Father’s Day spending […]
4 Data-Driven Tools Every SMB Needs
Does data inform your marketing strategy? It should! Learn from your data to create better content using these amazing digital marketing tools for small businesses data analysis: Google Search Console Previously known as “Google Webmaster Tools”, Google Search Console is a free SMB tool that helps business owners observe, maintain, and troubleshoot their Google search results performance. […]
B2B vs. B2C Digital Marketing
First of all—What is B2B & B2C? “B2B” – otherwise known as business-to-business – is a term that describes the commercial transaction between two businesses or corporations. Examples of B2B transactions include: In contrast, “B2C,” or business-to-consumer transactions take place between business suppliers and consumers. Some examples of B2C transactions: B2B vs. B2C Marketing When […]
Stats, Apps & Training to Put Your Facebook Ads in Motion
Get the facts on motion ads (ads with moving or animated graphics or video) & learn why video ads outperform static images on Facebook.
What Moms Want in 2021: Mother’s Day Tips for SMBs
Shopping changed for everyone last year. When you look at the data, it seems like this Mother’s Day will feature exciting gifting trends. Here’s what moms want and retailers should focus on this Mother’s Day: According to Taboola Blog, the top news trends driving consumer traffic across the web for Mother’s Day 2021 are: Investing […]
Digital Ad Drama: Apple vs. Facebook
When two tech titans like Apple and Facebook collide, there’s bound to be plenty of commotion left in the wake. Recent iOS updates have made an impact on Facebook ads. But as it turns out, Facebook had been preparing for the ramifications of these updates months before they were released. Here’s what’s going on. The […]