It’s Time to Add Video to Your Marketing Mix
Are your customers between 18 and 49 years old? Then you definitely want to connect with them using video: it’s the preferred messaging channel for the majority of these shoppers. 30 million people visit YouTube every day and when they’re there, they’re consuming a LOT of video content: on average, 5 billion videos are viewed […]
Pandemic Proven: Pinterest’s Power for Small Business
During the shutdown, we learned that when people can’t get out, they spend a lot of time on their phone scrolling through social media. Pinterest was enjoying significant growth before the pandemic. Once everyone was stuck at home, the platform saw an influx of even more new users, and users spent a lot of time […]
Here’s a Google Change You’ll Want to Know About
Google Chrome is, by far, the most popular web browser. In March of 2020, 49.3% of people going online used Chrome to do so. For that reason, it’s very important for business owners to pay attention to any changes Google makes to Chrome – the odds are pretty good that close to half of all of your customers are […]
What’s the #1 Mistake Most Small Business Owners Make With Their Google Ads?
Google Ads are powerful – two-thirds of shoppers click on at least one Google Ad when they’re searching. Clicks on paid links – another way to say ad – convert twice as much as links to organic content, such as a blog entry. That being said, Google Ads aren’t exactly easy to create and deploy. In fact, there’s one common […]
Mailchimp for Small Business Owners: Live Training Sneak Peek
If you’ve been trying to master Mailchimp and are having a tough time, take a sneak peek at what you’ll learn during TTG’s Step by Step Live Training. These trainings are all virtual events, which means you stay safely socially distant while building your DIY digital marketing skillset. What You’ll Learn During Live Trainings, you learn email marketing […]
Terrific Twitter News: Schedule Tweets Without Using a Third-Party Tool
145 million people use Twitter every day. Two-thirds of these users are male, and the majority of the platforms’ users are between the ages of 35-65. If that’s the audience you’re after – or if you’re in B2B – Twitter can be a very useful social media platform. However, Twitter isn’t always the easiest platform to use. Many […]
Instagram: Where to Start?
Instagram is the marketing platform of choice for top fashion, lifestyle and design brands, as well as for retailers in those industries. It’s ideal for discovery, and now has ecommerce features that allow people to buy directly from the platform. If you know you need Instagram as part of your DIY digital marketing mix, but aren’t sure how to […]
LinkedIn Introduces Seriously Useful Retargeting Tools
Almost only counts in horseshoes and hand grenades. When you’re trying to connect with people on LinkedIn, you need a more precise, targeted approach. New retargeting tools being introduced this month will make it easier to connect with the most appealing individuals: people who demonstrated some degree of interest in furthering their relationship with you, but stopped short. […]
Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing
If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re […]
Instagram Challenges YouTube by Taking Steps to Make the Platform Safer
One of the great things about YouTube is that lots and lots of people watch it – especially younger shoppers, including Gen Z and Millennials. One of the not-so-great things about YouTube is that a lot of upsetting, offensive stuff happens on the site, including video content and commentator behaviors. So despite the platform’s reach, many businesses who are […]