Are You Making the Most Out of Your Email Marketing?
Email marketing certainly proved its worth during the pandemic, as smart brands used upbeat, relevant messages to stay connected to their customers. For brands that have either recently launched or have expanded ecommerce, email is a proven, reliable channel to drive traffic to your website. It’s not hard to convince business owners of the value of email marketing. Nearly 9 out […]
Here’s How YouTube’s New Chapters Feature Will Impact You – For DIY Digital Marketers
If you’re a small business owner who’s taken on the challenge of doing your own digital marketing, there’s no doubt YouTube may be of interest to you. It’s a familiar platform for many people, and the viewership numbers are off the charts. This has been especially true during the pandemic when YouTube’s traffic was so heavy […]
Understanding Page Experience: The New Criteria Google is Using to Rank Your Website
Google uses a number of factors to determine where your website appears in the results to relevant search queries. Over the past 18 months or so, we’ve talked to you about how important it is for sites to be mobile friendly and secure. Google’s started ranking sites that limit the use of interstitial ads over those that […]
Why Mentors Are Important – And How To Find One That’s Right For You
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” John Crosby’s quote really illuminates the value of mentors to me. When I started Technology Therapy Group from my college dorm room, I knew I had a lot to learn! That’s why I’ve always looked for people who […]
Learn How to Perfect Your Google My Business Listing to Attract More Local Customers
One thing we’ve all learned during the pandemic is the value of local businesses. Many people didn’t realize how much they valued the businesses and shops in their community until they were unable to access them. Now as we are in a transition phase and more and more people are able to patronize local businesses […]
If You’re Managing Your Own Google Ads & Have Lots of Questions This Session is For You
The great thing about Google Ads is that they’re very effective. When created, targeted, and deployed appropriately, Google Ads convert frequently. Search Engine Watch reports Google Ads advertisers are getting conversion rates of 3.17% on the Search network and 0.46% on the Display network – and with the right choices, it’s entirely possible for individual […]
Relationship Building with Data-Driven Communications for Architects, Engineers & Builders
Getting back to work doesn’t mean getting back to normal. The COVID-19 pandemic has profoundly changed the way work gets done. In collaboration with Talisen Construction, Technology Therapy Group is presenting a free webinar “Relationship Building with Data-Driven Communications for Architects, Engineers & Builders” on June 9, 2020 at 1:00 PM Eastern Time. We put […]
Intimidated by Instagram? You Don’t Have to Be
Even before the pandemic, Instagram was poised to become the most important digital marketing platform for businesses seeking to reach young, relatively affluent buyers. That’s according to Forbes magazine, which reports two out of every three adults between the ages of 18-29 use Instagram regularly. Sprout Social, which researches shoppers’ social media usage patterns, reports […]
Thinking About a Digital Pop-Up Store? Here’s What You Need to Know
When you can’t see your customers in person, you need to see them online. Whether you’re an established online retailer or you’re new to eCommerce, it’s important to know that a digital pop-up store is a tool you can use to address specific business challenges. For example: Your Regular Customers Have Specific Needs They Want […]
Trying to Build Your Digital Marketing DIY Skills? Why Live Training Makes Sense
The current situation has led many small business owners to take on the challenge of doing their own digital marketing. Promoting your business on social media, using email marketing to connect with customers, and creating effective digital advertising can be done – if you know what you are doing. What’s the Best Way to Boost […]