Good Communication Can Save Your Brand During Quarantine – And Beyond
The pandemic has changed how customers seek information and shop online. Is your communication up to the challenge?
Hanging in There? Here’s How 8 Top Digital Marketing Companies Are Helping You Stay Connected
It’s absolutely amazing how many companies are stepping up to help people out during the pandemic. It’s also a little overwhelming. There’s so much going on that it can be difficult to see what resources are available specifically for you. To simplify the process of finding help for small business owners, we’ve collected links to […]
Crafting the COVID-19 Customer Experience
The COVID-19 pandemic has put business owners in a situation that’s totally out of their control. In many states, the decision whether to open your doors is no longer yours. Government authorities are requiring non-essential businesses to close, with no certain re-open date identified. It’s fair to say things are a little chaotic for everyone. […]
The Avoidable Oops: Is Your Automation Updated for the Current Situation?
It’s a crazy time. Right now, we’re all doing our best to stay “business as usual” but I know that’s not happening here at my firm. Chances are you’re in the same boat. As we move into whatever our “new normal” may be, it makes sense to spend some time reviewing our processes and tools […]
5 Things You Can Do to Help Keep Your Business Healthy During the Pandemic
Many small businesses are being forced to close or significantly limit their hours of operation right now due to the Coronavirus. This is obviously not ideal, but we must carry on as best we can. Maintaining a positive attitude is easier when you know you’re doing something meaningful for your business. With that in mind, […]
How to Talk to Your Customers About Coronavirus
Everyone’s talking about Coronavirus. This pandemic is impacting our society in many ways. Major events have been cancelled, companies are encouraging employees to work remotely if possible, schools are closing or switching to online-only instruction, and we’re being urged to adopt “social distancing” – the World Health Organization explains that this is maintaining a physical […]
Want Better Results from Your Social Media Marketing? Try Doing It Yourself
This blog may seem a little counter intuitive. After all, we’re a digital marketing agency. We help companies of all sizes, from the single-person design shop to the national brand, find and connect with their customers online. Social media, particularly Instagram, is one of the most valuable platforms because it’s where customers discover and get […]
The More You Know…Is the Key to Business Growth Hiding in Your Data?
The typical small business owner has a wealth of customer data available to them. This is true even if we limit ourselves to the most common digital marketing tools – the website, social media, email marketing, and digital advertising. Each of these tools have fairly robust data capture built in, which should, theoretically, help you […]
It’s Never Too Soon to Start Thinking About Search
When you’re in the process of launching or upgrading your website, it’s important to think about how your customers are going to discover and use it. This means talking about search, including local search optimization techniques like content marketing and PPC advertising. Identifying and implementing your search strategy early in the web development process means […]
What Kind of Customer Experience Do You Really Provide?
What do we know about retail today? It’s all about the customer experience. In fact, 2020 is the year customer experience is predicted to outpace price and product as the key differentiator. In some sectors, particularly the luxury space, this shift happened a while ago; other types of businesses to varying degrees find themselves forced […]