It’s All Fun & Games: Gamifying Your Engagement
Using games and quizzes can be a great way to engage your customers. Whether it’s for a holiday, part of a promotion, or just because, check out how you can use gamification to add some fun to your small business’s digital marketing efforts! What Is Gamification? gam·i·fy /ˈɡāməˌfī/ verb apply typical elements of game playing […]
Falling in Love with Digital Advertising
The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes […]
That’s the Way the Third-Party Cookies Crumble: Navigating Your Digital Ads in A Cookie-less World
“As an advertising industry, we’ve done a very poor job of communicating to the end-user as to why we’re tracking them, and why this is beneficial. Few consumers understand how any of this works, and with lack of understanding it’s simple to just say no and block it.” – Luke Taylor, founder & COO of […]
It’s Time to Audit & Review Your 2020 Performance
I think most will agree that 2020 has taken us all for one wild ride. As the year comes to a close, I can’t stress enough the importance of performing a digital audit for your small business’s marketing efforts. In this blog post, I’ll cover what a digital marketing audit is, why it’s so crucial […]
Are Premium Plugins Worth It for WordPress?
Updated January 2021. WordPress powered 35% of the Internet – approximately 455,000,000 websites – in 2020, and for good reason: the user-friendly interface, coupled with the myriad plugins and add-ons that are available, make it a small business owner’s dream. WordPress plugins are great for optimizing your website with special features quickly and easily without […]
Social Listening: What is It & How Can It Help My Business?
Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure, […]
2021 Marketing Strategy Insights: TikTok for Business
Small business owners often ask us if they should be on TikTok and if the platform can actually help their business. Well, small business owners— you might not know how you feel about TikTok, but TikTok most certainly knows how it feels about you, as evidenced by its new brand and platform, “TikTok for Business”, […]
Boost SMB Revenue this Holiday Season with Facebook’s Paid Online Events Tool
Discover the paid online events tool that’s helping small businesses thrive amidst the COVID crisis. In our previous blog post, we discussed three ways to reward customer loyalty and build relationships this holiday season; two of which involved presenting customers with exclusive promo codes and special access to new products or services your business plans […]
Digital Reputation Management: How to Address Negativity Online
For many businesses, the holiday season brings stretch to staff and companies. This is something consumers are not always mindful of—and we can’t blame them for that. We’re doing business in an era of immediate gratification, after all; where technology caters to customers who want what they want… and they wanted it yesterday. Consumer demands […]
Stay Off the Naughty List: Common Spam Phrases to Avoid in Your Holiday Emails
Email marketing is a critical component to any holiday campaign. Whether you’re delivering coupons to your customers, alerting them to your holiday hours, or giving them product recommendations with a gift guide, well-planned emails are valuable to you and your audience. Even the best-laid plans, though, often go awry. You may be surprised to find […]