Calls to Conversions in The Time of Corona: The Benefits of Call Tracking Software
It’s no “secret” that the key to attracting new leads lies in running a successful marketing campaign. But how can small business owners discern which marketing campaigns are the most successful? Well, you can start by leveraging the data analytics tools made available by the majority of marketing platforms. Such tools provide insights that allow […]
BigCommerce vs. Shopify for WordPress
BigCommerce vs. Shopify:Which eCommerce Platform Should I Integrate with WordPress? Congratulations— you’ve officially set up a WordPress site for your small business. You’ve optimized for top-ranking SEO keywords, dropped in a number of eye-catching visuals, and published some well-written, strategically-crafted copy. Perhaps you’re even getting a nice, steady trickle of traffic coming in (which you’re […]
Why Social Media Marketing Won’t Work if You Act Like a Big Brand
Ah, social media… It all began in 2004 with the creation of Myspace. Shortly thereafter was the dawn of YouTube, followed by the rise of Reddit, Facebook, Twitter… and the rest is history. From Snapchat to Instagram, Tumblr to TikTok, there’s no shortage of social media platforms ripe for the taking as businesses of all […]
How to Improve Your Organic Reach on YouTube
Updated August 2021. As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. […]
How Hard Is It to Make a Website?
There’s so much more than meets the eye when it comes to making a website. It’s not merely creating the website that you need to think about— it’s all the other components of that site that add time, complexity, and value to your build. The goal of this blog post is to help familiarize small businesses and […]
Working with Influencers – When & Why to Do It
Updated July 2021. Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media […]
3 Red Flag Reasons Why You Don’t Need to – and Shouldn’t – Buy an Email List
“I Want to Expand Email Marketing Reach. Should I Buy an Email List?” I receive this question from business owners quite a bit. I get it— you want to expand your reach, connect with potential customers, grow your following, etc. However, when it comes to purchasing email lists, my answer is, and always will be, […]
Klaviyo Announces Signup Form A/B Testing
“It’s like putting your signup forms on autopilot with the smartest ecommerce data scientists available.” -Mike Green, Product Marketing Manager at Klaviyo. ATTENTION ALL GROWTH-FOCUSED ECOMMERCE STORE OWNERS: Are you ready to access the data points you need to really grow your business? If so, it’s time you get familiar with Klaviyo—the data-driven, personalized marketing […]
Are Your Landing Pages Converting?
Being in the digital marketing world for over fifteen years, I’ve seen a lot of misconceptions about what a landing page is. The term, “landing page” is often used to describe any page on your website that a user might land on—but that’s not really the case. To find out if your landing pages are converting, let’s first start off by taking a brief look at what […]
Are Your Digital Ads Actually Working? Do You Know How to Tell?
When done right, digital advertisements work to generate brand awareness, supercharge sales, and optimize conversions. The most important message in the previous statement for small business owners everywhere? “When done right“ If you’re a small business owner wondering whether or not your digital ads are actually working, there are a few key things to look […]