What’s the Best Way to Boost Your Business’ Visibility Locally?
People love to shop local – but they determine which local businesses they’re going to visit online. Late last year, Google reported that 46% of searches are for local businesses, and “near me” searches have increased by a jaw dropping 500%. Given these numbers, what’s the best way to boost your business’ visibility locally? Dial […]
Get Clear in 2020: Understanding the Customer Insights Package
What’s the single most powerful thing you can do to build your business? Develop a better understanding of your customers. How do you develop that understanding? By examining the data trail your customers leave when they visit your website, see your ads, or search for you online. Discover the 2020 Customer Insights Package We know […]
Curious About CBD? Learn How You Can Use CBD to Build Your Business!
CBD seems like it’s everywhere lately. This miracle cure can be found in the smallest stores, regional chains and even luxury boutiques. And CBD’s not limited to retail. You can find CBD in restaurants, spas and salons, and even in manufacturing and construction. In fact, we’ve even started a CBD Club here at Technology Therapy […]
What Motivates People to Call Your Business?
How many people do you know who hate talking on the phone? The answer’s not quite everybody, but almost – US consumers are five times more likely to send and receive text messages than phone calls. Yet there is one situation that will lead people to call a business – even when that business has […]
Why Is Working with Data So Hard?
A lot of business owners are – well, I wouldn’t say resistant – but nervous and reluctant to get involved with their data. And when you look into what underlies this nervousness, you’ll get a bunch of answers that all ultimately boil down to: “I don’t want to do it because I’m afraid it’s going […]
If You’re in It to Win It…Guess What? You Have to Build Your Business Every Day
I’m writing this blog a few days before the biggest shopping holidays of the year. Black Friday, Small Business Saturday, and Cyber Monday are the unofficial kick-off of the holiday shopping season – the critical period that can represent as much as a third of many retailers’ annual sales. It’s make or break time. Who’s […]
Important: Make Sure Your Holiday Hours Are Correct Online
The holiday season is here. It’s the most critical time of the year for retailers and many small businesses. You want to capture as much business as you can, which is why it’s a really good idea to devote some time to making sure your business’s hours of operation online are accurate. 68% of shoppers […]
Taking Notes from Nordstrom: Shatter the Silos to Achieve Meaningful Growth
If you’ve ever had to stop and organize a space before you could get any work done in it, you’ll appreciate this story. Nordstrom VP of Marketing, Data, and Enterprise Data Jason Gowans was featured in a recent Think with Google story. He shared a situation that many business owners can relate to: it was […]
3 Ways Audience Segmentation Will Help You Build Your Business
One of the reasons it’s so important for business owners to have good data capture and review processes in place is that doing so allows for audience segmentation, and audience segmentation can help you grow your business. What is Audience Segmentation? Your customers are a diverse group of people. Delving into the details of your […]
7 Secrets Hidden in Your Google My Business Insights
One of the most valuable assets any small business has is its customer data. Most business owners know how valuable this data is. What they aren’t necessarily clear about is the multitude of sources they have available to review and capture customer data, and how much can be learned from each source. One great example […]