For Online-Only Businesses: Yes, Your Address Is Still Important
In our nearly fifteen years of working with clients who want to boost their business by making improvements to their digital marketing strategy and online presence, we’ve noticed one particular repeat question from clients with online-only businesses: Do I have to show my address on Google to get found even if my business is online only? The short answer to […]
Insider Tips for Launching or Updating Your Business Website
Are you beginning to feel as if every small business is launching their own website? That’s because, well— they are. Digital marketing isn’t just for big name brands anymore. In fact, according to the SBA, roughly 64% of small businesses had their own dedicated website in 2019. The reason why the remaining 36% of small […]
Thinking About Selling Online? Test the Waters with a Pop Up Shop
The pressures imposed by the COVID 19 pandemic have led many business owners to consider e-commerce. If you’ve been thinking about it but aren’t sure that this is the right way to go, a low-stress, low-investment way to test the waters is with a Digital Pop Up Shop. Think of a Digital Pop Up Shop […]
It’s Time to Add Video to Your Marketing Mix
Are your customers between 18 and 49 years old? Then you definitely want to connect with them using video: it’s the preferred messaging channel for the majority of these shoppers. 30 million people visit YouTube every day and when they’re there, they’re consuming a LOT of video content: on average, 5 billion videos are viewed […]
Pandemic Proven: Pinterest’s Power for Small Business
During the shutdown, we learned that when people can’t get out, they spend a lot of time on their phone scrolling through social media. Pinterest was enjoying significant growth before the pandemic. Once everyone was stuck at home, the platform saw an influx of even more new users, and users spent a lot of time […]
Here’s a Google Change You’ll Want to Know About
Google Chrome is, by far, the most popular web browser. In March of 2020, 49.3% of people going online used Chrome to do so. For that reason, it’s very important for business owners to pay attention to any changes Google makes to Chrome – the odds are pretty good that close to half of all of your customers are […]
What’s the #1 Mistake Most Small Business Owners Make With Their Google Ads?
Google Ads are powerful – two-thirds of shoppers click on at least one Google Ad when they’re searching. Clicks on paid links – another way to say ad – convert twice as much as links to organic content, such as a blog entry. That being said, Google Ads aren’t exactly easy to create and deploy. In fact, there’s one common […]
Mailchimp for Small Business Owners: Live Training Sneak Peek
If you’ve been trying to master Mailchimp and are having a tough time, take a sneak peek at what you’ll learn during TTG’s Step by Step Live Training. These trainings are all virtual events, which means you stay safely socially distant while building your DIY digital marketing skillset. What You’ll Learn During Live Trainings, you learn email marketing […]
Terrific Twitter News: Schedule Tweets Without Using a Third-Party Tool
145 million people use Twitter every day. Two-thirds of these users are male, and the majority of the platforms’ users are between the ages of 35-65. If that’s the audience you’re after – or if you’re in B2B – Twitter can be a very useful social media platform. However, Twitter isn’t always the easiest platform to use. Many […]
Instagram: Where to Start?
Instagram is the marketing platform of choice for top fashion, lifestyle and design brands, as well as for retailers in those industries. It’s ideal for discovery, and now has ecommerce features that allow people to buy directly from the platform. If you know you need Instagram as part of your DIY digital marketing mix, but aren’t sure how to […]