Stats Only Scratch the Surface: Digging Deeper for Meaningful PPC Data Insights
Want to know a secret that most PPC companies won’t tell you? Creating Google Ads is easy. Anyone can start a Google Ad (or AdWords Express) Account and launch a campaign in just a matter of hours. But we don’t withhold that information to trick you into working with us. It’s for your own good. […]
Are You Getting Real Value from Your End of Year Surveys?
What’s the first fun task now that 2019’s arrived? Tackling the overwhelming number of End of Year surveys about our industries. These surveys are designed to give business owners insights about their performance, compared to what the competition is doing. How valuable are these insights? The answer is – it depends. The quality of the insights […]
For Great PPC, Focus on the Customer Journey
Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on […]
The Final Countdown: Social Media Advertising Hacks to Boost Last Minute Holiday Sales
There are at least two types of holiday shoppers: the group that finished everything up – including wrapping and tagging their presents – in August, and those people who are almost ready to start their shopping. There’s nothing you can do to reach the first group at this point, so let’s concentrate on the second. […]
Are You Ready for Reddit?
Reddit calls itself the front page of the internet. A vast and free-wheeling discussion forum, Reddit is the third most visited website in the world. It has 542 million monthly users – far more than Twitter, which only boasts 336 million monthly visitors. And now, armed with data that shows Reddit users are ‘heavy online […]
Who Answers When a Customer Texts Your Store?
The holiday shopping season is here, and you need to be prepared for customers to reach out to your business in a number of ways. In 2017, 60% of customers reported reaching out for customer service at least once during a one month period – and a significant percentage accessed customer service repeatedly. [Tweet “More […]
As Black Friday Approaches – 4 Ways to Boost Cyber Week Sales
Retailer experts are predicting an increase in holiday season sales, with double digit growth in e-commerce expected. The busiest part of the fourth quarter is Cyber Week, which includes Black Friday, Small Business Saturday, and Cyber Monday. Here are 4 ways to help you capture your share of these sales: [Tweet “Black Friday searches have increased […]
What’s the Best Way to Attract Young Shoppers’ Attention? Video Ads on Social Media
67 million people were born between 1995 and 2010. Dubbed “Gen Z”, these shoppers value choice and flexibility more than their older counterparts, according to Hulu CMO Kelly Campbell. Campbell was speaking during Advertising Week, an industry convention focused on emerging best practices. Not surprisingly, video was a large part of the conversation. [Tweet “50% […]
The Do’s and Don’ts of Running a Social Media Contest
Are you thinking of running a social media contest to boost your brand’s visibility, attract new customers and generate excitement in your store and online? Here are the do’s and don’ts you’ll want to keep in mind: [Tweet “New campaigns can result in an audience increase of up to 34%.”] DO: Get ready for your […]
Boost Sales with a Seasonal SEO Strategy
One of the reasons Technology Therapy Group has such strong results from our SEO campaigns is because we know customer search patterns change throughout the year. This is particularly relevant to our retail clientele, who often realize the lion’s share of their annual revenue during the last quarter. [Tweet “Traffic from PPC ads converts 50% […]