LinkedIn Introduces Seriously Useful Retargeting Tools
Almost only counts in horseshoes and hand grenades. When you’re trying to connect with people on LinkedIn, you need a more precise, targeted approach. New retargeting tools being introduced this month will make it easier to connect with the most appealing individuals: people who demonstrated some degree of interest in furthering their relationship with you, but stopped short. […]
Use Your Creativity as a Competitive Advantage – DIY Social Media Marketing
If you’re like most people, you spend a couple of hours every day on social media. This usually isn’t a couple of hours all at once – it’s a few minutes with your morning coffee, and then again when you’re on the train, and again on lunch break… you get the picture. And if for some reason you’re […]
Instagram Challenges YouTube by Taking Steps to Make the Platform Safer
One of the great things about YouTube is that lots and lots of people watch it – especially younger shoppers, including Gen Z and Millennials. One of the not-so-great things about YouTube is that a lot of upsetting, offensive stuff happens on the site, including video content and commentator behaviors. So despite the platform’s reach, many businesses who are […]
Are You Making the Most Out of Your Email Marketing?
Email marketing certainly proved its worth during the pandemic, as smart brands used upbeat, relevant messages to stay connected to their customers. For brands that have either recently launched or have expanded ecommerce, email is a proven, reliable channel to drive traffic to your website. It’s not hard to convince business owners of the value of email marketing. Nearly 9 out […]
Here’s How YouTube’s New Chapters Feature Will Impact You – For DIY Digital Marketers
If you’re a small business owner who’s taken on the challenge of doing your own digital marketing, there’s no doubt YouTube may be of interest to you. It’s a familiar platform for many people, and the viewership numbers are off the charts. This has been especially true during the pandemic when YouTube’s traffic was so heavy […]
Understanding Page Experience: The New Criteria Google is Using to Rank Your Website
Google uses a number of factors to determine where your website appears in the results to relevant search queries. Over the past 18 months or so, we’ve talked to you about how important it is for sites to be mobile friendly and secure. Google’s started ranking sites that limit the use of interstitial ads over those that […]
Why Mentors Are Important – And How To Find One That’s Right For You
“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” John Crosby’s quote really illuminates the value of mentors to me. When I started Technology Therapy Group from my college dorm room, I knew I had a lot to learn! That’s why I’ve always looked for people who […]
Learn How to Perfect Your Google My Business Listing to Attract More Local Customers
One thing we’ve all learned during the pandemic is the value of local businesses. Many people didn’t realize how much they valued the businesses and shops in their community until they were unable to access them. Now as we are in a transition phase and more and more people are able to patronize local businesses […]
If You’re Managing Your Own Google Ads & Have Lots of Questions This Session is For You
The great thing about Google Ads is that they’re very effective. When created, targeted, and deployed appropriately, Google Ads convert frequently. Search Engine Watch reports Google Ads advertisers are getting conversion rates of 3.17% on the Search network and 0.46% on the Display network – and with the right choices, it’s entirely possible for individual […]
Relationship Building with Data-Driven Communications for Architects, Engineers & Builders
Getting back to work doesn’t mean getting back to normal. The COVID-19 pandemic has profoundly changed the way work gets done. In collaboration with Talisen Construction, Technology Therapy Group is presenting a free webinar “Relationship Building with Data-Driven Communications for Architects, Engineers & Builders” on June 9, 2020 at 1:00 PM Eastern Time. We put […]