4 Ways to Create More Engaging Emails
Email marketing is one of the most powerful marketing channels available to small business owners. This is true for companies who serve the public directly, and this is true for companies who are in the B2B sector. [Tweet “53% of all emails are opened on mobile devices.”] An oft cited static puts the ROI of […]
Exclusive Offers Drive Sales
When something is exclusive, it means “Not for everybody”. In romance, reaching the point of exclusivity can be a major milestone. It means you’re not interested in having other people involved in the relationship – it’s just you and your special someone. Customers want to be treated like they’re a special someone. While obviously you […]
The Customer Journey Isn’t a Straight Line
“Forget everything you knew about the customer funnel!” This sounds like very bold marketing advice – the type you might want to disregard because it sounds too over the top – but when you realize the source, you may want to reconsider. [Tweet “Your job is to provide the customer with a satisfying experience no […]
5 Ways to Make Black Friday Better
If you’ve been in retail for any time at all, you’ve seen Black Friday change. Once the traditional kick off to the holiday shopping season, Black Friday is now part of a larger week-long shopping event. Small Business Saturday and Cyber Monday add to the excitement of the season – but they can make it […]
3 Things You Need to Know About Local Customer Acquisition
The #1 entry on most small business owners’ wish list is “More customers!” Beginning and building relationships with people in your community is hard. There’s a lot of competition for people’s interest, attention spans are shorter than ever before, and boosting local visibility can be expensive. With that in mind, here are 3 things you […]
40% of Holiday Digital Revenue Happens in One Week – Do You Know When It Is?
Updated in November 2020 Cyber Week 2020: Tuesday, November 24th – Monday, November 30th While in-store shopping is rebounding for some industries, Deloitte is expecting holiday e-commerce sales to surge by 25% to 35% this year.* “Big brands and major retailers already have their [holiday] promotions in place.” Convenience and the ability to avoid crowds […]
5 Minutes to 5 Hours…Why Does Development Time Vary So Much?
When a change needs to be made to a website’s structure or functionality, it’s a job for our development team. Understanding how long changes will take can be a frustrating experience, as what may appear to be a simple change can take a great deal of time, while other changes, that seem far more complex, […]
Facebook’s Ad Transparency Tools = A Gift for Business Owners
[Tweet “Ad transparency tools are designed to allow anyone to see who is running an ad they encounter.”] Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who is running […]
The Power of Play: What Games Can Teach Us About Our Customers
Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason we do this is simple: games are a uniquely powerful way to start and build profitable customer relationships. Today’s customers, especially Millennials and Gen Z, have grown up playing video […]
Put Your Website to Work
As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your brand – on social media, through advertising, or as the result of a search – when they want more information about you, they’ll visit your website. The experience they have […]