4 Things You Need to Know About Mapping the Customer Journey
I’ve just gotten back from the Atlanta Jewelry Show, where I had the opportunity to discuss mapping the customer journey with a number of business owners, including retailers, manufacturers, and brands. Here are a few key points that arose out of that discussion that I’d like to share with you: [Tweet “Use your website analytics […]
Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper
New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace that was once fairly limited to physical retail locations has been disrupted by Amazon, Walmart, and digital native brands. Some of the insights shared are quite eye-opening, including: – Amazon […]
Amazon Did Well on Prime Day … But How About Everyone Else?
The first Amazon Prime Day was three years ago. Ever since then, the shopping holiday, characterized by very deep discounts and limited time offers, has grown in size. Last year was a banner year for Prime Day, with little-known brands getting catapulted into the spotlight with sales success beyond their wildest dreams. But what happened […]
Heads Up: The Holidays Are Coming!
We’re currently running Christmas in July campaigns for some of our clients – always fun, and a good way to boost sales during what can be a slow time of year. The real holiday season begins in earnest in just a few months. You want to be sure your business is ready! Today’s customers have […]
New eCommerce Report Reveals Every Business is an Online Business
If you have an online store, it’s fairly obvious that you need a robust digital presence. But recent research from the eCommerce Foundation reveals that every business is an online business – even brick and mortar only stores and B2B companies. [Tweet “There’s an expectation that instant access to information is available in every setting.”] […]
The Care & Feeding of….Your Business Website?
As you know, we’re dog lovers here at Technology Therapy Group. There’s a lot that goes into caring for dogs. Every day means a walk, food, water, playtime, and treats. And every now and then, our dogs need special care. The Fourth of July fireworks can overwhelm our canine companions, and more than a few […]
Looking at Loyalty Programs: Are They A Good Idea for Your Business?
The average American belongs to 38 loyalty programs. Loyalty programs typically offer rewards – things like points that can be redeemed for merchandise, frequent flier miles, or discounts – in exchange for repeat business. Yet many retailers and business owners who offer loyalty programs find that customer interest appears lackluster, and there’s no demonstrable relationship […]
If You Sell Online, You Need to Know About this Supreme Court Decision
For nearly 20 years, online retailers haven’t had to collect sales tax from all of their customers. That may be changing as a result of South Dakota vs. Wayfair, Inc. The Supreme Court ruled that Wayfair was responsible for collecting sales tax from South Dakota residents, even though Wayfair doesn’t have a physical presence in […]
Goodbye Adwords?
Do you know how many different types of Google ads you can buy? It’s a long list. There’s the familiar Google Adwords, and YouTube ads, and ads that display on Google Maps. There are Google Search Ads, and Gmail Ads, and banner ads that appear on Google’s Display Network. And that’s just the tip of […]
The Answers to Your Toughest Business Questions Are in Your Data
One of the most challenging aspects of being a business owner is making good decisions. The world is changing every day, and so are our customers. Figuring out the right thing to do in a dynamic environment is tricky. There are lots of people who will offer advice, but how do you know what’s right […]