The More You Know…Is the Key to Business Growth Hiding in Your Data?
The typical small business owner has a wealth of customer data available to them. This is true even if we limit ourselves to the most common digital marketing tools – the website, social media, email marketing, and digital advertising. Each of these tools have fairly robust data capture built in, which should, theoretically, help you […]
It’s Never Too Soon to Start Thinking About Search
When you’re in the process of launching or upgrading your website, it’s important to think about how your customers are going to discover and use it. This means talking about search, including local search optimization techniques like content marketing and PPC advertising. Identifying and implementing your search strategy early in the web development process means […]
What Kind of Customer Experience Do You Really Provide?
What do we know about retail today? It’s all about the customer experience. In fact, 2020 is the year customer experience is predicted to outpace price and product as the key differentiator. In some sectors, particularly the luxury space, this shift happened a while ago; other types of businesses to varying degrees find themselves forced […]
What’s the Best Way to Boost Your Business’ Visibility Locally?
People love to shop local – but they determine which local businesses they’re going to visit online. Late last year, Google reported that 46% of searches are for local businesses, and “near me” searches have increased by a jaw dropping 500%. Given these numbers, what’s the best way to boost your business’ visibility locally? Dial […]
Get Clear in 2020: Understanding the Customer Insights Package
What’s the single most powerful thing you can do to build your business? Develop a better understanding of your customers. How do you develop that understanding? By examining the data trail your customers leave when they visit your website, see your ads, or search for you online. Discover the 2020 Customer Insights Package We know […]
Curious About CBD? Learn How You Can Use CBD to Build Your Business!
CBD seems like it’s everywhere lately. This miracle cure can be found in the smallest stores, regional chains and even luxury boutiques. And CBD’s not limited to retail. You can find CBD in restaurants, spas and salons, and even in manufacturing and construction. In fact, we’ve even started a CBD Club here at Technology Therapy […]
What Motivates People to Call Your Business?
How many people do you know who hate talking on the phone? The answer’s not quite everybody, but almost – US consumers are five times more likely to send and receive text messages than phone calls. Yet there is one situation that will lead people to call a business – even when that business has […]
Why Is Working with Data So Hard?
A lot of business owners are – well, I wouldn’t say resistant – but nervous and reluctant to get involved with their data. And when you look into what underlies this nervousness, you’ll get a bunch of answers that all ultimately boil down to: “I don’t want to do it because I’m afraid it’s going […]
If You’re in It to Win It…Guess What? You Have to Build Your Business Every Day
I’m writing this blog a few days before the biggest shopping holidays of the year. Black Friday, Small Business Saturday, and Cyber Monday are the unofficial kick-off of the holiday shopping season – the critical period that can represent as much as a third of many retailers’ annual sales. It’s make or break time. Who’s […]
Important: Make Sure Your Holiday Hours Are Correct Online
The holiday season is here. It’s the most critical time of the year for retailers and many small businesses. You want to capture as much business as you can, which is why it’s a really good idea to devote some time to making sure your business’s hours of operation online are accurate. 68% of shoppers […]