Taking Notes from Nordstrom: Shatter the Silos to Achieve Meaningful Growth
If you’ve ever had to stop and organize a space before you could get any work done in it, you’ll appreciate this story. Nordstrom VP of Marketing, Data, and Enterprise Data Jason Gowans was featured in a recent Think with Google story. He shared a situation that many business owners can relate to: it was […]
3 Ways Audience Segmentation Will Help You Build Your Business
One of the reasons it’s so important for business owners to have good data capture and review processes in place is that doing so allows for audience segmentation, and audience segmentation can help you grow your business. What is Audience Segmentation? Your customers are a diverse group of people. Delving into the details of your […]
7 Secrets Hidden in Your Google My Business Insights
One of the most valuable assets any small business has is its customer data. Most business owners know how valuable this data is. What they aren’t necessarily clear about is the multitude of sources they have available to review and capture customer data, and how much can be learned from each source. One great example […]
Level up for Q4 Optimize Your Sales Channels
Labor Day has come and gone and you know what that means. It’s time to prepare for the final quarter of 2019 and improve your marketing channels. When it comes to marketing, a good place to begin the process is by examining your sales channels. [Tweet “If you want to grow in Q4, you have […]
Stop! You’re Measuring the Wrong Things
Here’s another very common scenario. A business owner comes to us saying they want more leads. But when those leads are delivered and don’t convert, they’re upset. Let’s be honest here. It wasn’t leads that were wanted – it was sales. Client: “I want to see my web traffic go from 20 visitors a day […]
Are You Overwhelmed by Your Business Data?
“I know I should be paying more attention to my data,” a retailer recently told me. “But honestly, I start to look at it, and there’s just so much that I don’t know where to start. I just shut down.” Overwhelm – sometimes called information overload – can be a very real problem. If we […]
For Powerful PPC Advertising, Provide Social Proof
Can we take a moment to admit that shopping online can be a little overwhelming? No matter what you’re looking for, there’s hundreds of vendors – each claiming to offer the best quality, greatest prices, and most superior service. How is a shopper supposed to choose the right vendor? [Tweet “Technology Therapy Group’s individualized approach […]
You Need to Stop Paying Attention to Your Competition
Do you remember the first time a customer came into your store, showed you a picture on their phone, and said, “I want this?” The answer is probably not. The phenomenon that truly change the way we live and do business don’t necessarily seem like a big deal when they’re happening. It’s only when seen […]
4 Ways PPC Advertising Can Help You Grow Your Business
PPC advertising – which includes the full suite of Google Ads – is a very versatile tool. You can use PPC ads at many points in the sales funnel, from creating initial awareness, engaging interested shoppers, and converting interest into action. It’s helpful to use the right type of PPC ad at the right stage […]
Control Issues: Are You Giving Away Too Much When You’re Trying to Build Your Business?
When The Economist magazine used their cover to declare the world’s most valuable resource was no longer oil, and was in fact data, they were telling a very important truth – not only for Google, Amazon, Apple, Facebook and the other big brands featured in the story, but for every business, including yours. [Tweet “Data […]