Jennifer Shaheen Receives American Gem Society’s Sallie Morton Award
The Technology Therapy Group is proud to announce that Jennifer Shaheen is this year’s winner of the American Gem Society’s Sallie Morton Award. Here’s what the official announcement said: This award recognizes the contribution of individuals who have gone over and above in their service to the AGS Guilds each year. Sallie Morton, ECG, was […]
Is He Who Hesitates Lost…Or Really, Really Smart?
A recent Adweek headline announced that brands hesitated with social media marketing and that now they’re doing the same thing with influencers. The implication is clear – companies that held back from adopting the latest, greatest marketing technology missed out on some of the benefits that come from being among the first to use to […]
The Mobile Minute: What You Need to Do So Google Pays Attention to Your Website
It’s not news that Google is the most dominant search engine in the world, but many business owners are surprised to find out exactly how much of the market Google owns. The most recent stats reveals that Google gets nearly three-quarters of all search traffic and more than 90% of mobile searches. That means it’s […]
Can You Really Outsource All of Your Social Media?
We’ll start this article by stating the obvious: among the suite of services we provide to our clients is social media marketing. Social media is a great way for businesses to connect with their customers; it’s increasingly important as a customer service channel, and, when advertising tools are used strategically, social media boosts brand visibility […]
#RetailFail – Has It Happened to You?
Nobody’s perfect. Grammar errors, misspellings, and other communication snafus aren’t limited to the digital world. Store signage and displays that get it wrong occur every day, and if you’re ‘lucky’, a customer will snap a picture and share it online tagged #RetailFail. [Tweet “The saying there’s no such thing as bad publicity only goes so […]
Pumping Iron & Your Website: What’s the Connection?
The gym I go to puts up a lot of motivational posters. They are helpful reminders, especially during that mid-workout moment when calling it quits a little early today is very tempting. This week a new poster went up that reads, “I am not the strongest. I am not the biggest. I am not the […]
Understanding the Value of Lead Generation for Retail
When I talk about lead generation, sometimes I can see the retailers in the audience tuning out. They think this conversation isn’t relevant to them – after all, isn’t lead gen a B2B thing? We’re going to use this blog to talk about the fact that lead generation is in fact extremely relevant to retailers. […]
Understanding Intelligent Content
Updated June 2021 There are two reasons why it’s time to take a hard look at the content you have on your website. The first is the steadily increasing percentage of online inquiries that are voice searches. PricewaterhouseCoopers reports that 71% of consumers prefer voice search over typing out their inquiry, and as smart speaker […]
One Thing You Can Do Now to Get Ready for the 2018 Holiday Season
Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that next year will be better. Well, here we are, with the first quarter of the new year behind us and the holiday shopping season starting in earnest in less than […]
Fact-Checking 101: How NOT to be Part of the Fake News Problem
If you’re using social media to connect with your customers, the odds are better than good that you’re not creating all of the content you post yourself. Sharing is part of the fun of social media, and it’s so easy. When you find a great post that someone else has created that your audience would […]