Speed Testing: Google’s Not Playing & You Should Be Paying Attention
Originally Published in 2019. Updated in 2021. Page speed is a factor in your SEO ranking. Slow speeds could be keeping your business away from valuable customers who are searching for your products or services! There’s something you can do about it, though. Mary Ellen Coe is the president of Google Customer Solutions. She’s trying […]
Fire Fake Friends: How to Tell if Your Partners are Committing Subtle Sabotage
We’ve all had that person in our lives who we knew deep down was much more interested in our failures than our successes. We’d catch a glimmer in their eye when we hit our low points and a scowl when we reach a milestone without them. Frenemies, fake friends, bad boyfriends and the like. It’s […]
For B2B Brands, The Biggest Challenge Can Be Knowing What to Measure
B2B companies are confronted with a number of marketing challenges, some of which are rooted in some widely-held misconceptions. For example, many people assume that the B2B marketplace is a dispassionate place, where buying decisions are made on a strictly logical basis. Yet research from Ipsos reveals that many B2B buyers rely on emotion and […]
Stats Only Scratch the Surface: Digging Deeper for Meaningful PPC Data Insights
Want to know a secret that most PPC companies won’t tell you? Creating Google Ads is easy. Anyone can start a Google Ad (or AdWords Express) Account and launch a campaign in just a matter of hours. But we don’t withhold that information to trick you into working with us. It’s for your own good. […]
Are You Getting Real Value from Your End of Year Surveys?
What’s the first fun task now that 2019’s arrived? Tackling the overwhelming number of End of Year surveys about our industries. These surveys are designed to give business owners insights about their performance, compared to what the competition is doing. How valuable are these insights? The answer is – it depends. The quality of the insights […]
For Great PPC, Focus on the Customer Journey
Did you ever wonder why Google Adwords changed its name to Google Ads? Part of the reason, according to Sridhar Ramaswamy, former Senior VP of Ads & Commerce, was to acknowledge the many places Google Ads appear. In addition to occupying a prime position at the top of search results, Google Ads show up on […]
The Final Countdown: Social Media Advertising Hacks to Boost Last Minute Holiday Sales
There are at least two types of holiday shoppers: the group that finished everything up – including wrapping and tagging their presents – in August, and those people who are almost ready to start their shopping. There’s nothing you can do to reach the first group at this point, so let’s concentrate on the second. […]
Are You Ready for Reddit?
Reddit calls itself the front page of the internet. A vast and free-wheeling discussion forum, Reddit is the third most visited website in the world. It has 542 million monthly users – far more than Twitter, which only boasts 336 million monthly visitors. And now, armed with data that shows Reddit users are ‘heavy online […]
Who Answers When a Customer Texts Your Store?
The holiday shopping season is here, and you need to be prepared for customers to reach out to your business in a number of ways. In 2017, 60% of customers reported reaching out for customer service at least once during a one month period – and a significant percentage accessed customer service repeatedly. [Tweet “More […]
As Black Friday Approaches – 4 Ways to Boost Cyber Week Sales
Retailer experts are predicting an increase in holiday season sales, with double digit growth in e-commerce expected. The busiest part of the fourth quarter is Cyber Week, which includes Black Friday, Small Business Saturday, and Cyber Monday. Here are 4 ways to help you capture your share of these sales: [Tweet “Black Friday searches have increased […]