Just Looking, Thanks: Why Retail is Better with Beacons
95% of shoppers prefer to be left alone while they’re in a store. Let’s just repeat that for emphasis. 95% of shoppers prefer to be left alone while they’re in a store. A recent HRC Retail Advisory Survey reveals that shoppers want help to be available on an as-needed basis, with the key takeaway being […]
Mobile First is Here: Is Your Website Ready?
We’re living in what’s being called the “New World of Mobile.” This means that customers are accessing information using smartphones, tablets and other devices more than they’re using computers. Recent research from the Deloitte Global Mobile Consumer Survey reveals that every developed country in the world has a mobile phone penetration rate of at least […]
Voice is Vital: What Business Owners Need to Know About Voice Search
How many times a day do you say “Ok Google…”? The odds are pretty good that that answer is more than zero. 41% of adults conduct at least one voice search a day, and that number is expected to increase as the number of wearable devices, smart speakers, smart cars, and other connected devices rise. […]
Do You Find Data Overwhelming & Intimidating? You’re Not Alone
Business owners are being bombarded with the message that data is the answer to all of their business challenges. With the right data, it’s possible to better understand your customers, make smarter marketing decisions, avoid costly buying mistakes, and run a more profitable company. But it’s far from easy to get to and make good […]
What Do Cryptocurrency Miners Have to Do with Your Customers?
Updates January 2021. Way back in 2009, the very first cryptocurrency, Bitcoin, debuted. Cryptocurrencies are digital currency that exist without a government to back them; for many users, the value of cryptocurrency is the fact they allow users to make transitions completely anonymously. Right now, the going rate for one Bitcoin fluctuates daily, but has […]
The Graying of Facebook: Where Are All the Younger Users?
As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically as their older siblings, parents, and grandparents are. This month, eMarketer reports that the decline is actually proceeding at a greater rate than expected, with growth among 12 to 17-year-olds […]
How Data Makes Good Stores Better: A Webinar for Jewelers & Luxury Retailers
Save the date: on Monday, February 26th, at 2 pm est, David Geller, author of Geller’s Blue Book and a Quickbooks/POS expert will join Jennifer Shaheen, the Technology Therapist, to present “How Data Makes Good Stores Better.” Today’s jewelry customer expects a highly tailored shopping experience, on and offline. To provide this, jewelers need objective, […]
Playing Games Can Get Really Personal – And That’s A Good Thing
As you know, last year our team debuted Fan Time Fantasy Football – a game that retailers could use to provide their customers with a fun, memorable experience throughout the football season. Now that the Super Bowl is behind us, (as Pats fans, we’re not quite ready to talk about the game just yet) we’re delving […]
The Value of Understanding in Building Customer Relationships
Understanding is a two-way street. To run a great business, you need to understand your customers. That’s why we focus so much attention on collecting data and creating customer journey maps. It’s also really good when your customers understand your business. Storytelling is one of the tools we can use to create that understanding. [Tweet […]
Doing Business in a Mobile-First World: What Google’s Changes Mean To You
Well, here we are in 2018, the year Google has announced it intends to switch to a mobile-first index. Up to 60% of all Google searches currently originate on a mobile device, and the expectation is that this percentage will only increase. For this reason, there will be a significant change in the way search […]