Facebook’s Ad Transparency Tools = A Gift for Business Owners
[Tweet “Ad transparency tools are designed to allow anyone to see who is running an ad they encounter.”] Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who is running […]
The Power of Play: What Games Can Teach Us About Our Customers
Over the past few years, we’ve developed and launched a few games for retailers, including Fan Time Fantasy Football, Holiday Hunt and more. The reason we do this is simple: games are a uniquely powerful way to start and build profitable customer relationships. Today’s customers, especially Millennials and Gen Z, have grown up playing video […]
Put Your Website to Work
As a business owner, you depend on your website to transition a customer from interest to action. No matter where a customer first encounters your brand – on social media, through advertising, or as the result of a search – when they want more information about you, they’ll visit your website. The experience they have […]
4 Things You Need to Know About Mapping the Customer Journey
I’ve just gotten back from the Atlanta Jewelry Show, where I had the opportunity to discuss mapping the customer journey with a number of business owners, including retailers, manufacturers, and brands. Here are a few key points that arose out of that discussion that I’d like to share with you: [Tweet “Use your website analytics […]
Stores Aren’t Dead, But Good Luck Trying to Find a Store-Only Shopper
New research from Internet Retailer reveals something you may already know: today’s customer wants it all. The 2018 Online Apparel Report investigates how a marketplace that was once fairly limited to physical retail locations has been disrupted by Amazon, Walmart, and digital native brands. Some of the insights shared are quite eye-opening, including: – Amazon […]
Amazon Did Well on Prime Day … But How About Everyone Else?
The first Amazon Prime Day was three years ago. Ever since then, the shopping holiday, characterized by very deep discounts and limited time offers, has grown in size. Last year was a banner year for Prime Day, with little-known brands getting catapulted into the spotlight with sales success beyond their wildest dreams. But what happened […]
Heads Up: The Holidays Are Coming!
We’re currently running Christmas in July campaigns for some of our clients – always fun, and a good way to boost sales during what can be a slow time of year. The real holiday season begins in earnest in just a few months. You want to be sure your business is ready! Today’s customers have […]
New eCommerce Report Reveals Every Business is an Online Business
If you have an online store, it’s fairly obvious that you need a robust digital presence. But recent research from the eCommerce Foundation reveals that every business is an online business – even brick and mortar only stores and B2B companies. [Tweet “There’s an expectation that instant access to information is available in every setting.”] […]
The Care & Feeding of….Your Business Website?
As you know, we’re dog lovers here at Technology Therapy Group. There’s a lot that goes into caring for dogs. Every day means a walk, food, water, playtime, and treats. And every now and then, our dogs need special care. The Fourth of July fireworks can overwhelm our canine companions, and more than a few […]
Looking at Loyalty Programs: Are They A Good Idea for Your Business?
The average American belongs to 38 loyalty programs. Loyalty programs typically offer rewards – things like points that can be redeemed for merchandise, frequent flier miles, or discounts – in exchange for repeat business. Yet many retailers and business owners who offer loyalty programs find that customer interest appears lackluster, and there’s no demonstrable relationship […]