Category for "Digital Marketing Strategies"

What do we know about retail today? It’s all about the customer experience. In fact, 2020 is the year customer experience is predicted to outpace price and product as the key differentiator. In some sectors, particularly the luxury space, this shift happened a while ago; other types of businesses to varying degrees find themselves forced… Continue Reading »

CBD seems like it’s everywhere lately. This miracle cure can be found in the smallest stores, regional chains and even luxury boutiques. And CBD’s not limited to retail. You can find CBD in restaurants, spas and salons, and even in manufacturing and construction. In fact, we’ve even started a CBD Club here at Technology Therapy… Continue Reading »

One of the reasons it’s so important for business owners to have good data capture and review processes in place is that doing so allows for audience segmentation, and audience segmentation can help you grow your business. What is Audience Segmentation? Your customers are a diverse group of people. Delving into the details of your… Continue Reading »

At this point in the game, the odds are pretty good you’ve been through a few discussions about the customer journey. You’ve heard that the customer journey is not linear and that people don’t always take the shortest, fastest route through the sales funnel. What you haven’t heard much about is the consideration stage –… Continue Reading »