Category for "Digital Marketing Strategies"

Ad transparency tools are designed to allow anyone to see who is running an ad they encounter. Click To Tweet Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who… Continue Reading »

For nearly 20 years, online retailers haven’t had to collect sales tax from all of their customers. That may be changing as a result of South Dakota vs. Wayfair, Inc. The Supreme Court ruled that Wayfair was responsible for collecting sales tax from South Dakota residents, even though Wayfair doesn’t have a physical presence in… Continue Reading »

Do you know how many different types of Google ads you can buy? It’s a long list. There’s the familiar Google Adwords, and YouTube ads, and ads that display on Google Maps. There are Google Search Ads, and Gmail Ads, and banner ads that appear on Google’s Display Network. And that’s just the tip of… Continue Reading »

Gen Z is the newest generation of shoppers. Born after 1995, Gen Z will account for 40% of all shoppers by 2020. The oldest members of Gen Z are recent college graduates and new entrants to the workforce. While most aren’t entirely independent yet, they do have money to spend. Forbes reported at the beginning… Continue Reading »