Category for "Digital Marketing Strategies"

Goodbye Adwords?

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Do you know how many different types of Google ads you can buy? It’s a long list. There’s the familiar Google Adwords, and YouTube ads, and ads that display on Google Maps. There are Google Search Ads, and Gmail Ads, and banner ads that appear on Google’s Display Network. And that’s just the tip of… Continue Reading »

What Makes Gen Z Different from Millennials?

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Gen Z is the newest generation of shoppers. Born after 1995, Gen Z will account for 40% of all shoppers by 2020. The oldest members of Gen Z are recent college graduates and new entrants to the workforce. While most aren’t entirely independent yet, they do have money to spend. Forbes reported at the beginning… Continue Reading »

Google Investigates Whether Bigger Ads are Better. (SPOILER: OF COURSE THEY ARE)

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In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small,… Continue Reading »

Should Your Store Look Like Your Website?

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Everybody sleeps, but not everybody wants to buy a mattress online. Nest Bedding has always embraced an omnichannel strategy, with a very robust e-commerce presence as well as brick and mortar locations. What’s really interesting, as Digiday reports, is how the physical store locations’ design and aesthetic was influenced by the website. [Customers] are going… Continue Reading »