Category for "Digital Marketing Strategies"

While in-store shopping continues to appeal to holiday shoppers, 89% of people plan on purchasing holiday gifts and seasonal items online, according to a study commissioned by Bazaarvoice, a retail software company.* Big brands and major retailers already have their [holiday] promotions in place. Click To Tweet Convenience and the ability to avoid crowds motivate… Continue Reading »

We’re still in the midst of Back to School season, but the holidays are right around the corner. Is it too soon to start your holiday promotions? Holiday ad campaigns that begin in October have a 7% increase in ad impressions. Click To Tweet While we wouldn’t advise you to start running any ads tomorrow,… Continue Reading »

Ad transparency tools are designed to allow anyone to see who is running an ad they encounter. Click To Tweet Facebook has introduced new ad transparency tools as part of its ongoing effort to improve its reputation after numerous privacy and fake news scandals. Ad transparency tools are designed to allow anyone to see who… Continue Reading »

For nearly 20 years, online retailers haven’t had to collect sales tax from all of their customers. That may be changing as a result of South Dakota vs. Wayfair, Inc. The Supreme Court ruled that Wayfair was responsible for collecting sales tax from South Dakota residents, even though Wayfair doesn’t have a physical presence in… Continue Reading »