Category for "Digital Marketing Strategies"

Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that next year will be better. Well, here we are, with the first quarter of the new year behind us and the holiday shopping season starting in earnest in less than… Continue Reading »

Business owners are being bombarded with the message that data is the answer to all of their business challenges. With the right data, it’s possible to better understand your customers, make smarter marketing decisions, avoid costly buying mistakes, and run a more profitable company. But it’s far from easy to get to and make good… Continue Reading »

Businesses who are hoping to gain a competitive advantage in the marketplace, control costs, and make more direct connections with their customers can do so by making good use of the data collected by their website, social media, advertising channels, and POS system. Unfortunately, you can’t just glance at your data one time and reap… Continue Reading »

As Facebook has gotten older, so has its user base. Industry watchers have been saying for years that younger users aren’t using Facebook as enthusiastically as their older siblings, parents, and grandparents are. This month, eMarketer reports that the decline is actually proceeding at a greater rate than expected, with growth among 12 to 17-year-olds… Continue Reading »