Category for "Digital Marketing Strategies"

Discover the paid online events tool that’s helping small businesses thrive amidst the COVID crisis. In our previous blog post, we discussed three ways to reward customer loyalty and build relationships this holiday season; two of which involved presenting customers with exclusive promo codes and special access to new products or services your business plans… Continue Reading »

You don’t have to be an eCommerce brand to capitalize on the most wonderful (and lucrative) time of the year. Whether you sell your products/services online or not, the holiday season holds immense value in helping to boost last quarter revenue—something all small business owners can appreciate after this rollercoaster of a year. There are… Continue Reading »

As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. From outlining content… Continue Reading »

Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media has created a… Continue Reading »