Category for "Digital Marketing Strategies"

Digital Marketing Skills You Need This Year: Key Platform Pivots & Channel Changes for 2021

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Just as life “as we knew it” shifted and changed in 2020, so did many of the mediums we use to promote our businesses and connect with our customers. Here’s what you need to know regarding what changed in digital marketing in 2020 and how this should impact your DIY Digital Marketing efforts going forward…… Continue Reading »

It’s All Fun & Games: Gamifying Your Engagement

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Using games and quizzes can be a great way to engage your customers. Whether it’s for a holiday, part of a promotion, or just because, check out how you can use gamification to add some fun to your small business’s digital marketing efforts! What Is Gamification? gam·i·fy /ˈɡāməˌfī/ verb apply typical elements of game playing… Continue Reading »

Falling in Love with Digital Advertising

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The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes… Continue Reading »

It’s Time to Audit & Review Your 2020 Performance

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I think most will agree that 2020 has taken us all for one wild ride. As the year comes to a close, I can’t stress enough the importance of performing a digital audit for your small business’s marketing efforts. In this blog post, I’ll cover what a digital marketing audit is, why it’s so crucial… Continue Reading »