Category for "Digital Marketing Strategies"

When I talk about lead generation, sometimes I can see the retailers in the audience tuning out. They think this conversation isn’t relevant to them – after all, isn’t lead gen a B2B thing?  We’re going to use this blog to talk about the fact that lead generation is in fact extremely relevant to retailers…. Continue Reading »

If you’re involved in e-commerce or plan to be in the near future, it’s very important to understand the difference between shopping online and buying online. The two experiences are different, and your customers want you to provide both on your website. Buying is a purpose-driven behavior. When people buy online, they do so in… Continue Reading »

Every year, in the immediate aftermath of a holiday season that wasn’t necessarily all it could have been, retailers and small business owners resolve that next year will be better. Well, here we are, with the first quarter of the new year behind us and the holiday shopping season starting in earnest in less than… Continue Reading »

Business owners are being bombarded with the message that data is the answer to all of their business challenges. With the right data, it’s possible to better understand your customers, make smarter marketing decisions, avoid costly buying mistakes, and run a more profitable company. But it’s far from easy to get to and make good… Continue Reading »