Category for "Digital Marketing Strategies"

It’s All Fun & Games: Gamifying Your Engagement

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Using games and quizzes can be a great way to engage your customers. Whether it’s for a holiday, part of a promotion, or just because, check out how you can use gamification to add some fun to your small business’s digital marketing efforts! What Is Gamification? gam·i·fy /ˈɡāməˌfī/ verb apply typical elements of game playing… Continue Reading »

Falling in Love with Digital Advertising

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The six-week time span between New Year’s Eve and Valentine’s Day presents a more valuable sales opportunity than some might think— but what’s the best way for startups and small businesses to leverage their sales opportunities in the season of love? Considering that 32% of people do their Valentine’s Day shopping online, digital advertising makes… Continue Reading »

It’s Time to Audit & Review Your 2020 Performance

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I think most will agree that 2020 has taken us all for one wild ride. As the year comes to a close, I can’t stress enough the importance of performing a digital audit for your small business’s marketing efforts. In this blog post, I’ll cover what a digital marketing audit is, why it’s so crucial… Continue Reading »

Social Listening: What is It & How Can It Help My Business?

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Do you ever catch yourself in conversation with someone and realize all you can think about is what you’re going to say next? We get so caught up in wanting to share our funny story, pose our clever counterargument, or ask our follow-up question that we end up missing the other person’s point entirely. Sure,… Continue Reading »