Category for "Digital Marketing Strategies"

How to Improve Your Organic Reach on YouTube

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As the most-viewed website in the world, YouTube is an ideal platform for startups and small businesses looking to improve their reach across audiences. If you aren’t already—you can and should be utilizing this video platform as part of your digital marketing efforts. However, getting started on YouTube is no small feat. From outlining content… Continue Reading »

Working with Influencers – When & Why to Do It

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Influencers – people who shape our purchasing behavior – are not new. For those of us born before the social media age, these people were our friends and family, and at an aspirational level, celebrities. But now influencers aren’t limited to those close to us in proximity or personal relationships. Social media has created a… Continue Reading »

Are Your Digital Ads Actually Working? Do You Know How to Tell?

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When done right, digital advertisements work to generate brand awareness, supercharge sales, and optimize conversions. The most important message in the previous statement for small business owners everywhere? “When done right“ If you’re a small business owner wondering whether or not your digital ads are actually working, there are a few key things to look… Continue Reading »

For Online-Only Businesses: Yes, Your Address Is Still Important

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In our nearly fifteen years of working with clients who want to boost their business by making improvements to their digital marketing strategy and online presence, we’ve noticed one particular repeat question from clients with online-only businesses: Do I have to show my address on Google to get found even if my business is online only? The short answer to… Continue Reading »