Category for "Digital Marketing Strategies"

Making Gift Givers’ Lives a Little Easier

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Amazon has just released three major gift guides. There’s a Holiday Toy Guide, an Electronics Guide, and a Home Guide. Each one showcases hundreds of items, is searchable, and features curated collections from relevant influencers. 55% of shoppers go to Amazon first to research products and check prices. Click To Tweet We know that shoppers… Continue Reading »

Strategy Time: How Are You Planning To Be Visible During the Holiday Season?

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The Jack O Lanterns are already being edged out by the Snowmen in a store near you: the holiday season has unofficially begun. There’s a little bit more than 12 weeks remaining till peak shopping hours. That means it’s time to review – or create, as the case may be – your plan for maximizing… Continue Reading »

The Data Divide is Real: What Side is Your Business On?

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When a customer walks into your place of business, it’s easy to observe what they’re doing. If you pay attention and watch their facial expression as they go from display to display, you can assess their opinion of your merchandise. It’s easy to listen in to conversations they have with your sales team. If they… Continue Reading »

Have You Cut the Cord? What About Your Customers?

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In 2016, a year that included the Olympic games and an extremely dramatic presidential election, Americans abandoned pay television at record speed. So far this year, 22.2 million people have ‘cut the cord’. This is an increase of 33% compared to 2016’s numbers. The number of ‘cord-nevers’, people who have never paid for television, has… Continue Reading »