Category for "Digital Marketing Strategies"

chatbot

Would You Buy From a Chatbot?

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When we talk about digital marketing and different generations, there’s far more than content strategies and social media platform selection to talk about. The way a Baby Boomer views and uses technological tools can be profoundly different than how a Gen Xer, Millennial, or member of Gen Z views and uses those same tools. Take… Continue Reading »

backgroundchecks

Background Checks: Not Just For Your Employees Anymore

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If you’ve never heard of PewDiePie, odds are you don’t have a child in middle school. The YouTube star has a huge following among the tween and teen set, making him an ideal candidate as an influencer for Disney – right up until the moment when PewDiePie’s brand of ‘humor’ included virulently anti-Semitic commentary including… Continue Reading »

impulsebuys

A New Challenge to Impulse Buys

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For retailers, impulse buys occupy a uniquely profitable place in the product mix. These items are things customers certainly had no idea they were going to purchase – in fact, they may have not even known that the impulse buy item even existed – but as soon as they saw it, they had to have… Continue Reading »

smartdecisions

Help Your Customer Make Smart Decisions

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B2B Content Marketing Job #1 In the B2C world, the sales cycle is often quite short: a customer becomes aware of a product, decides they like it, and makes the purchase – a process that can take only minutes. B2B is different. Purchases must be made according to organizational needs, keeping budget constraints in mind,… Continue Reading »