Category for "Digital Marketing Strategies"

One of the reasons it’s so important for business owners to have good data capture and review processes in place is that doing so allows for audience segmentation, and audience segmentation can help you grow your business. What is Audience Segmentation? Your customers are a diverse group of people. Delving into the details of your… Continue Reading »

At this point in the game, the odds are pretty good you’ve been through a few discussions about the customer journey. You’ve heard that the customer journey is not linear and that people don’t always take the shortest, fastest route through the sales funnel. What you haven’t heard much about is the consideration stage –… Continue Reading »

It’s so easy to take your website for granted. This is especially true for businesses who don’t sell online. The perception that the website is nothing more than an online brochure leads to a valuable marketing channel going underutilized – and in today’s competitive economy, that’s a mistake. You’re not going to value your website… Continue Reading »

We’ve all had that person in our lives who we knew deep down was much more interested in our failures than our successes. We’d catch a glimmer in their eye when we hit our low points and a scowl when we reach a milestone without them. Frenemies, fake friends, bad boyfriends and the like. It’s… Continue Reading »