Category for "Digital Marketing Strategies"

Get Ready for the Sound of Silence: Google Expands “Mute This Ad”

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Almost everyone has had the experience of browsing an online store, lingering for a moment or two over an item that was kind of appealing, and moving on without making a purchase, only to have ads for that appealing item show up time and time again – even when you’re not shopping at all, but… Continue Reading »

Special Report Available Now: Games – The New Path to Customer Acquisition, Retention & Personalization

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It’s really hard for a small business to find, convert and keep new customers. We know where customers are – they’re on their smartphone, roughly 86 hours a month – but attracting attention in that environment is difficult. Social media is unbelievably crowded, and customers don’t want to shop all of the time. Games provide a… Continue Reading »

Love is in the Air: 4 Things To Keep In Mind for Your Valentine’s Day Sales

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With Valentine’s Day a little more than a month away, jewelers, florists, and chocolatiers are getting ready to kick into high gear. They’re not the only ones: many businesses hope for a sales boost from customers filled with that loving feeling. In 2017, the National Retail Federation reported consumers spending of $18.2 billion, both in-store… Continue Reading »

Better Understanding of Customer Journey Dominates Forbes 2018 Digital Marketing Trends List

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If there’s one thing business owners wish they had, it’s a crystal ball that grants the ability to see into the future. Since we don’t have that, we rely upon trends reports from insightful industry thinkers, including the team at Forbes. They’ve just released “How Digital Marketing Will Change in 2018”, covering 15 digital marketing… Continue Reading »