Category for "Digital Marketing Strategies"

In a lot of ways, online advertising is a lot like the Wild West – there are relatively few rules and standards in place that dictate what a business owner actually gets when they pay for an ad. It’s not even clear if a customer can see the ad – many ads are quite small,… Continue Reading »

Everybody sleeps, but not everybody wants to buy a mattress online. Nest Bedding has always embraced an omnichannel strategy, with a very robust e-commerce presence as well as brick and mortar locations. What’s really interesting, as Digiday reports, is how the physical store locations’ design and aesthetic was influenced by the website. [Customers] are going… Continue Reading »

When I talk about lead generation, sometimes I can see the retailers in the audience tuning out. They think this conversation isn’t relevant to them – after all, isn’t lead gen a B2B thing?  We’re going to use this blog to talk about the fact that lead generation is in fact extremely relevant to retailers…. Continue Reading »

If you’re involved in e-commerce or plan to be in the near future, it’s very important to understand the difference between shopping online and buying online. The two experiences are different, and your customers want you to provide both on your website. Buying is a purpose-driven behavior. When people buy online, they do so in… Continue Reading »