Changes in Google Analytics: Acquisition

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Here at Technology Therapy we talk about the power of technology when it comes to marketing, but when it comes to your website, Google Analytics is a must have tool. Google provides website owners with a robust application that allows businesses to plan out their marketing. And if you have not been looking at your Google Analytics recently you may have missed some of the updates.

Google Analytics standard reports area is now broken down into:

  • Real-Time
  • Audience
  • Acquisition
  • Behavior
  • Conversions

These new categories contain some of the tools you already know and the introduction of some new features. Let’s look at one of these new features today in this short video:

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